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Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
| 1 person marked this as a favorite. |
Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
OK I will go first:
1) Machinesmith. It is basically printing money for us. Weird since it is available free at D20PFSRD.2) NeoExodus. People who play it love it, but some people just don't understand the setting. I wish it sold better. I want it to sell better.
3) Obsidian Apocalypse. I though it was good, but i didn't realize it was THAT GOOD! I am VERY GLAD we made that product.
All short answer:
1) Which of you products seem to sell more than others? - Supporting Roles: Teamwork Traits - It was just a silly throwaway project that was fun to design.
2) Which of your products failed to sell as well as you hoped? - Prepare for War: Basic Training module - I think people are waiting on the rest of the AP, but at the same time, the sales are not supportive as I had hoped to continue to do the AP. We'll see what happens. LIC is more of a priority at the moment.
As a vet, I felt the lack of war campaigns is lacking in RPGs. But how do you make "war" fun to play? You can't. It's a hell of a hump to get over. However, the pre-AP module was lot of fun to write and play and test, etc.
3) Which of your products, for better or worse, defied your expectations? - Everything that ever sells to repeat customers.
1) Machinesmith. It is basically printing money for us. Weird since it is available free at D20PFSRD.
2) NeoExodus. People who play it love it, but some people just don't understand the setting. I wish it sold better. I want it to sell better.
3) Obsidian Apocalypse. I though it was good, but i didn't realize it was THAT GOOD! I am VERY GLAD we made that product.
I'm going to limit answers to my sales numbers for the Paizo.com store as this is where you have asked the question.
1) Which of you products seem to sell more than others?
The best selling product that we have had at the Paizo store since February 2013 when we took over ownership of 4 Winds Fantasy Gaming has been Player's Aid II: Monster Summoning Cards. This is a product that 4WFG created in 2010 I think. It doesn't really offer anything "new" in content but makes playing the game a little easier. With the recent explosion of summoning variants in core and supplemental books it really could use an update.
4WFG also have a Nature's Ally Summoning Cards that sells maybe 1/5 as well as the monster summoning cards.
2) Which of your products failed to sell as well as you hoped?
For me my greatest disappointment has been the Purple Mountain series. This is our modular-designed megadungeon that has been released on level at a time. It has taken a long time for each release to break even and that makes it difficult to invest in which in term slows down the development of the mountain. Endz has reviewed all of the modules with each from #3-6 receiving a 5 star-rating + seal of approval and we can't seem to sell more than maybe 25 copies.
3) Which of your products, for better or worse, defied your expectations?
I never commissioned the Player's Options: Flaws book as it is part of what we gained by the acquisition of 4WFG but for such a small book with a low, low cost it has sold remarkable well. I have no data to see what it sold before the acquisition but since February of last year it has sold 145 copies just at Paizo despite the fact it can be obtained as part of the Paths of Power II-work in progress.
The second standalone book of Flaws has not sold as well but it might be harder for customers to locate as its not part of that work-in-progress and is stored in another subcategory. I actually preferred our store page when there were no subcategories.
RPG Superstar 2008 Top 4; Contributor; Publisher, Legendary Games
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#1: Best seller has been Ultimate Rulership, just over a year old and still cranking out very good numbers every month. It was the #1 3PP download on Paizo for about 4-6 weeks in a row last summer and still sneaks into the Top Ten list every now and then.
#2: Adventures in general have been sluggish sellers. Under Frozen Stars has bucked that trend by doing quite well, but sales on other adventures have generally been meh, a few better than average but most below average.
#3: I'm going to answer this one a bit differently, in that it's not so much products that went wall to wall awesome or lame in terms of results, but the ones that swung wildly one way or the other AFTER they came out. Imperial Heroes had a dynamite first month (one of our best for any product) or two but then dropped wayyyyy off and never really moved the needle after that. On the other hand, the Construct Codex started off weak but after about 6 months developed into a kind of steady little product chugging along.
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#2: Adventures in general have been sluggish sellers. Under Frozen Stars has bucked that trend by doing quite well, but sales on other adventures have generally been meh, a few better than average but most below average.
I have to tell you that I absolutely love the plug-in adventure concept for the Paizo APs. I bought your first plug-in for the Skull & Shackles ("Pirates!") AP, and it's top-notch!
Alas, I don't own Kingmaker ("Kingdom Building"), Carrion Crown ("Gothic Horror"), or Jade Regent ("Far East"), and consequently haven't purcahsed any of those lines.
If you ever go back to add plug-ins for Runelords ("Wizard King?") or Crimson Throne ("Evil Queen?"), I'd be very interested seeing in what you offer.
Gonna reverse the order a bit here.
1) Which of you products seem to sell more than others?
Necropunk accounts for a lot of our sales. Legendary Levels was at one point over 50% of our sales for a few months.
3) Which of your products, for better or worse, defied your expectations?
So "Tome Of Munitions" sold like wildfire. We kind of vaguely planned it to come out after the APG/gunslinger but... wow. Yeah. For a while it was one of our best selling products.
2) Which of your products failed to sell as well as you hoped?
Tome of Munitions 2 sold about as well as a stone swims. A lot of heart and soul went into it and it didn't go anywhere. Heroes of the West (it's spiritual successor) sold only so-so as well (despite having one of my fav base classes, the Brave) in it.
Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
1. 1001 Spells. I was doing 6 spells a day for 10 months, then we did a compilations, it was something I always wanted a big balanced spellbook that gave something to every class at every level. People love new spells.
2. In The Company of Lurkers: Its a very niche product of half-gnomes and half cloakers for our races line, and people think of mating rather than a magically created race. It also lacked the paragon class which was my mistake. If I had to do it over again I would do it as In the Company of Cloakers and focus more on that with the Lurkers being a off-shoot option.
3. In the Company of Fey: This was Wendall Roy's baby after I pitched a couple ideas at him, he picked this one, we talked about it for a long time and I felt really great about the development process. I think the attraction of playing fey creatures, Roy's talented design, and some very high quality art made this a very exciting product.
Third party producers; I have a few questions.
I love questions!
1) Which of you products seem to sell more than others?
how did that product come about and why do you think it did well or poorly?
I've got between one and four years of data to pick from, and around 250 product for sale by Rogue Genius Games. Obviously older products have had more time to sell copies, so I generally wait 18 months or more before I declare something a best-seller.
Sticking to that criteria, our biggest hits are The Godling Series (The Genius Guide to the Godling, The Genius Guide to the Mystic Godling, and The Genius Guide to the Godling Ascendant), and the Time Thief Series (The Genius Guide to the Time Thief, The Genius Guide to the Time Warden, and Genius Options: Masters of Time.In each case, the initial products of the line grew out of my sitting back and thinking of an interesting and reasonable character idea that there was just no way to represent well in the Pathfinder rules of the time. Both drawing on deific sources of power and manipulating time are tropes I've seen more than once in fantasy, and I wanted to create rules to allow GMs and players to do that in Pathfinder. The follow-up products came along as their was fan demand for more support for those classes.
I think the fact that those *are* both pretty popular character ideas (along with the hope that I wrote them well) is why these products have done so well, year after year.
2) Which of your products failed to sell as well as you hoped?
how did that product come about and why do you think it did well or poorly?
All our poor Cardstock Figure Sets have performed well below expectations. I was involved in a company called IDAdventures many years ago, and they did cardstock heroes licensed from the same artists, and those sold very well. But for some reason, despite having had fans specifically ask for some of these (like the Mighty Dragon Turtle) they've never sold well.
I am mystified as to why.
3) Which of your products, for better or worse, defied your expectations?how did that product come about and why do you think it did well or poorly?
The entire Talented Class line (currently Barbarian, Cavalier, Fighter, Monk, and Rogue, as well as follow-ups for each of those) has sold amazingly well, and if they were a bit older I'd likely have picked them for my answer to "sell more than others." I plan to cover all the classes over time (with ranger, and then witch, next in line).
These books all started with me thinking that the hair-splitting between feats, talents, class features, and archetype class features was too fine, and often lead to frustration. By turning everything except feats into talents (defined by power level and rarity), I thought I could make much more flexible character classes without creating power creep.
The response, not just in sales but in numerous positive reviews and emails from people thanking me for allowing them (or their friends or children) to create *exactly* the characters they wanted, suggests to me I've hit a need. :)
Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
I run a very small, as yet, outfit, but here goes.
1) A Fistful of Denarii, no question. At one point, I was concerned that the design was dated, but the sales continued strong, month after a month. Due to a string of unexpected catastrophes, I lost the original master files. When I did finally reconstruct the book, I made some revisions and the book continues to sell. I've even sold some POD copies through Amazon all over the world.
2) Monk Reborn. It did fairly well for a short spell. However, it turned out to be a very niche product. RGG's The Genius Guide to the Talented Monk addresses some of the same issues in different ways, namely the monk's low to-hit-ness and lack of customization. While RGG's book is just fantastic (buy it! you'll be happy!), I am still pretty fond of my approach, which is absolutely straightforward.
3) Oracle's Curse is a very simple concept, just some curses I wrote up because I thought oracles were cool. Apparently, I am not alone, as it has sold insanely well for such a modest product. And unlike Monk Rebon, it hasn't slacked off.
All our poor Cardstock Figure Sets have performed well below expectations. I was involved in a company called IDAdventures many years ago, and they did cardstock heroes licensed from the same artists, and those sold very well. But for some reason, despite having had fans specifically ask for some of these (like the Mighty Dragon Turtle) they've never sold well.I am mystified as to why.
That mystifies me, too. Large and In Charge is one of the best two buck purchases I've ever spent on a download.
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Out of the things that I've bought I wanted to note why I bought it;
Machinesmith kind of fills a lot of niches at once for a technomancer. While I'm still looking for higher technology that doesn't feel restricted to a single class, but I think Machinesmith is appealing because it does a lot for a single class. I can have a Mech suit, a robot, gadgets, tricorder, spell gun, so many tropes. And it does all this without really disrupting any rules or generating a complicated set of subrules. Plus the Host class that surprising came with my hard copy made me want to play with it immediately.
1001 Spells Is a simple product but it's hard to say no to that big of an addition to the game in one product.
In the Company of Fey I picked up because I liked In the Company of Monsters and I noticed a lack of straight fey PC races.
Godlings; I only recently got The Complete Godling. So I have little insight on it. I literally picked it up after binging on four seasons of Hercules: the Legendary Journey's and wondered "Why can't I do THAT in Pathfinder?"
Talented Series; What sold me on Talented Fighter/Cavalier/Rogue/Monk was that at their base those are the four most notoriously non-modular or weak classes and simply being able to scoot thier abilities around helped improve their gameplay more than most things that I have bought. I wasn't sold on Barbarian or Witch because they have fewer of these problems but a rage-less Barbarian appealed to me so I got Talented Barbarian, and I'm getting Talented Witch along with a number of things from the Strange Brew Kickstarter.
A Fistful of Denarii kind of hit me in similar ways to the Owen's Talented Series. I just got more out of martials and gave my players the ability to have more variety with martial classes. The feats and Scholar class however are the things that really make the book mandatory reading for my group more than most of the classes.
Monk Reborn I have yet to use or see used. Between Talented Monk and Legendary Game's Way of Ki, my players have been satisfied with Monk so it got overshadowed.
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Although I only have 5 adventures out, it's difficult to make comparisons between them because they've been out for different amounts of time and only three of them have had Endz's reviews.
As of today, though, Horn of Geryon has sold over 125 copies, and that's just about more than all the rest put together. That's basically my answer to (1) and (3). I don't really have an answer to (2), because I'm happy with with the sales of the others to date, given their individual circumstances.
Richard
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#1: Best seller has been Ultimate Rulership, just over a year old and still cranking out very good numbers every month. It was the #1 3PP download on Paizo for about 4-6 weeks in a row last summer and still sneaks into the Top Ten list every now and then.
And I shall continue to support it as a must-have supplement to the kingdom building rules every chance I get.
Publisher, Raging Swan Press
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Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
These are great questions. They really made me think!
1. Shadowed Keep on the Borderlands is far any away Raging Swan's best selling product. The module is my homage to the Moathouse from T1-4; T1-4 is part of the hobby's heritage and I think that helped module sales.
2. Sadly, another module! The Sunken Pyramid is a great adventure, but I think the fact that it mainly takes place underwater hurt sales. That's a shame, as Marc Radle came up with a cracking plot and its got tons of great reviews.
3. So What's For Sale Anyway? was a runaway best seller. At its heart, it is a simple attempt to get away from the magic shop concept. I think a lot of us don't like magic shops!
Third party producers; I have a few questions.
1) Which of you products seem to sell more than others?
2) Which of your products failed to sell as well as you hoped?
3) Which of your products, for better or worse, defied your expectations?
And for each of those questions how did that product come about and why do you think it did well or poorly?
1) I'm going to answer this a bit broader. Player-based products sell more than products aimed at GMs. If it has feats, classes, or archetypes, it sells better. If it has equipment, monsters, or adventures, it sells poorly. Now, to be more specific - to date, Psionics Unleashed still sells more strongly than I expected given the release of Ultimate Psionics. I expect that the Bestiary will sell well once it's all finished, but will not approach the sales levels of Unleashed, Expanded, or Ultimate.
2) Given how frequently we get asked about psionic adventures, our From the Deep adventure path has not performed as well as I'd hoped. I'm not sure if the issue is the packaging or the marketing or just that it's such a niche product (or all of the above), but it's basically pushed us away from actively working on more adventures given the cost to produce quality adventures (art, writing, maps, layout, time, etc.) Once we wrap up the AP, any additional adventures (outside of two we have in our queue to release) will likely only be done via a Kickstarter to ensure there is sufficient support to put in the time and resources to create it.
3) Ultimate Psionics defied my expectations. Given the number of backers we had on the Kickstarter, I expected later sales of it to be tepid, instead they've been the largest share of our monthly sales since its release.
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2. Sadly, another module! The Sunken Pyramid is a great adventure, but I think the fact that it mainly takes place underwater hurt sales. That's a shame, as Marc Radle came up with a cracking plot and its got tons of great reviews.
Thanks for the kind words Creighton! :)
Yeah, with so many positive reviews, including 8 5-Star Reviews right here on Paizo.com it does kind of surprise me a bit that more folks haven't checked The Sunken Pyramid out ...
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1) Which of your products seem to sell more than others?
Looking at our overall product list, The Malefactor sold gangbusters, and continues to sell very well to this day. Not only was it a fairly inspired class, but it got unanimously excellent reviews. It was our first big hit and got people to look at our other books with sincere interest. The idea half-heartily stemmed from my own inability to roll dice as a player. *cries* It's just a game, right?
That would be long-term though. The fastest and hottest seller we've had was the Servants of Shadow title. It was something that I loved (necromancy), and knew I had to write a book about, but didn't know what the reception would be. It warmed my evil shriveled dead heart.
2) Which of your products failed to sell as well as you hoped?
Dwellers in Dream didn't wow the critics like I had hoped. It has inspiring fiction and some really unique fey-themed races. It was the beginning of our five-fold race books (which have all been solid sellers), but this one did the poorest. Of course, we took the critiques and continued to improve upon our offerings. My goal is to re-release it at a later date with some tweaks and additional content. It's just too good of a concept to let die.
3) Which of your products, for better or worse, defied your expectations?
There is the common wisdom that third-party adventures do not sell. This is not true for us. Granted, we built our namesake around our ability to craft nasty, yet fun adventures. The Bleeding Hollow epitomizes our love for dark, deadly sandbox style games. It's a nod to the old-school while still utilizing the modern Pathfinder rules. The GMs who've played it still write us and tell us about what their players did (or didn't do). After all, your success or demise is entirely in your hands...
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2) Which of your products failed to sell as well as you hoped?
For me my greatest disappointment has been the Purple Mountain series. This is our modular-designed megadungeon that has been released on level at a time. It has taken a long time for each release to break even and that makes it difficult to invest in which in term slows down the development of the mountain. Endz has reviewed all of the modules with each from #3-6 receiving a 5 star-rating + seal of approval and we can't seem to sell more than maybe 25 copies.
#2: Adventures in general have been sluggish sellers. Under Frozen Stars has bucked that trend by doing quite well, but sales on other adventures have generally been meh, a few better than average but most below average.
There is the common wisdom that third-party adventures do not sell...
Really sorry to hear that. I bought the whole Purple Mountain (although at DriveThruRPG and D20pfsrdshop), and bought Under Frozen Stars, Baleful Coven, Cold Mountain and Horns of the Hunted; also Bleeding Hollow from TPK, and have most of Raging Swan adventures (EDIT: I don't have Sunken Pyramid, except the free version, and I think Creighton's observation about it being an underwater adventure is the reason. although since I picked up Purple Mountain: Well of Stars, i'm thinking of getting the full version on my next shopping spree). Really happy with everything I bought.
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Really sorry to hear that. I bought the whole Purple Mountain
And I am happy to hear that. Fortunately for you and other latecomers to the Mountain I fully intend to do at least 10 of the levels... even if its just for me.
:)
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Putting it out there like that gives the very tight people like me a chance to examine it, test it in play, and purchase it after I've verified its value.
As a business person, this is kind of anti-business thought process. Give it away for free and THEN they will by it sounds kind of crazy, BUT it does happen and work. The Machinesmith more than proved it and while we do have NeoExodus races available at D20pfsrd.com I am still looking at ways of boosting those sales.
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RPG Superstar 2008 Top 4; Contributor; Publisher, Legendary Games
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2) Which of your products failed to sell as well as you hoped?
For me my greatest disappointment has been the Purple Mountain series. This is our modular-designed megadungeon that has been released on level at a time. It has taken a long time for each release to break even and that makes it difficult to invest in which in term slows down the development of the mountain. Endz has reviewed all of the modules with each from #3-6 receiving a 5 star-rating + seal of approval and we can't seem to sell more than maybe 25 copies.#2: Adventures in general have been sluggish sellers. Under Frozen Stars has bucked that trend by doing quite well, but sales on other adventures have generally been meh, a few better than average but most below average.There is the common wisdom that third-party adventures do not sell...Really sorry to hear that. I bought the whole Purple Mountain (although at DriveThruRPG and D20pfsrdshop), and bought Under Frozen Stars, Baleful Coven, Cold Mountain and Horns of the Hunted; also Bleeding Hollow from TPK, and have most of Raging Swan adventures (EDIT: I don't have Sunken Pyramid, except the free version, and I think Creighton's observation about it being an underwater adventure is the reason. although since I picked up Purple Mountain: Well of Stars, i'm thinking of getting the full version on my next shopping spree). Really happy with everything I bought.
Thanks for your support of 3PP adventures! Keep up the good work, and if you have time please do post up reviews. A good review is no golden ticket to success, but it surely doesn't hurt! :)
Curious for those of you in the know:
do End's reviews seem to have a significant effect on sales?
Yes and no. I think if you have a fan base already built you have people who are going to purchase and support you no matter what. BUT if you are a new and just starting 3PP, those reviews can make OR break you. I have tried out several new 3PP just because thet recieved a good review by End. The reviews can definitely get those who might be on the fence about buying to actually choose to pick it up or not.
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RPG Superstar 2008 Top 4; Contributor; Publisher, Legendary Games
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Agreed. It's it and miss. Generally speaking, a great review doesn't float a product on its own, nor does a bad one torpedo it, but you'd always rather have more good reviews. :)
And as Louis says, a good review can induce people who are uncertain or on the fence to give the product a look, and if they buy, that's one more sale than you had before.
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Curious for those of you in the know:
do End's reviews seem to have a significant effect on sales?
It has made a very big difference to me - basically, it launched me. And although I can clearly see that people are prepared to buy my adventures *now* without a review they still make a huge difference.
Richard
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I just wanted to say as a word of encouragement to 3pp adventure writers that the big advantage that you have over "crunch" writers is that you can take your work to other systems, both current and future. It takes effort, of course, but I'm sure you could re-use about 50% of what you've produced.
Having said that, I've not done so myself, so if anyone here has, please comment.
I think adventure revenue could be much more long-term. If you think you might have, say, potential sales of 200, then you might get 70 of that with Pathfinder, another 50 with OSR, and so on. If you sold more with one system you'd sell less with others because I don't think that, in the main, people like to re-visit adventures.
It's just conjecture on my part, but I think that in the long-term you'll get your sales figures though you may have to find a number of ways (systems) of getting it to market.
Richard
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My sales are steadier here than on other sites. I attribute that partly to the Paizo community, of course, but it's probably also true that a solid EZG review helps rope in a few curious browers. Folks like Endzeitgeist are a tremendous resource in bridging between the publishing community and the buying community, and help fuel discussion and appreciation of the game. I'd rather have a bad EZG review than none at all.
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Yes and no. I think if you have a fan base already built you have people who are going to purchase and support you no matter what. BUT if you are a new and just starting 3PP, those reviews can make OR break you. I have tried out several new 3PP just because thet recieved a good review by End. The reviews can definitely get those who might be on the fence about buying to actually choose to pick it up or not.Curious for those of you in the know:
do End's reviews seem to have a significant effect on sales?
What Louis said is correct but I will point out that End has his own fans, and when he puts his seal of approval on things people will buy them, because they are his fans.
1) The tinker and the ethermancer. They tend to fight for dominance from month to month and are my top 2 products by sales.
2) Libram of the First Language. You'd think a top 10 of 2014 nomination from Endzeitgeist would push some units, but a $11.99 pricetag seems to scare most people off. I'm considering pushing to get this one posted on the SRD - there's no denying what it's done for the tinker.
3) Class Expansions: Witch Hexes and its expansions. The only non-class, non-flagship products that were ever worth making, they just keep selling 4 or 5 copies a month, doubled in October.
As with most of my products, all of these were created because I was annoyed by there not being a good option or a lack of variety in that design space.
My sales are steadier here than on other sites. I attribute that partly to the Paizo community, of course, but it's probably also true that a solid EZG review helps rope in a few curious browers. Folks like Endzeitgeist are a tremendous resource in bridging between the publishing community and the buying community, and help fuel discussion and appreciation of the game. I'd rather have a bad EZG review than none at all.
Here is an important point that get overlooked a lot: Where are you selling? My sales at DriveThruRPG and RPGNow are anywhere from three to five times as many as on Paizo. I started with DriveThru and RPGNow over 14 years ago, so I have build a very strong presence there. Plus with their affiliate program it gives me a strong incentive to sell there. If Paizo offers the same affiliate program I would promote them just as strongly. The affiliate program is worth several hundreds of dollars which I normally use to pay my freelancers with so promoting it has a two prong effect for me.
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... you can take your work to other systems, both current and future. It takes effort, of course, but I'm sure you could re-use about 50% of what you've produced.
Having said that, I've not done so myself, so if anyone here has, please comment....
I've done conversion work for Kobold Press, converting material from d20 to 4E, and from 4E to Pathfinder. The conversion process can be pretty lengthy, especially because you need to go back and playtest the adventure again. There were encounters which worked one way in d20, which needed to change for the paradigms of 4E.
But, you do get to reuse your cartography and art, which might offset the time.
-Ben.
But, you do get to reuse your cartography and art, which might offset the time.
While I do do some development and writing/design for the Kaidan setting of Japanese horror (PFRPG), most of my product development is strictly maps. I am lucky in that aspect since producing maps allows me to produce variations of the same maps for differing markets. Every map I make, even those designed for specific modules have a life as an illustration in my map tutorial guides, as a separate stand-alone map product for print or for virtual tabletop and as possible content for map object sets.
Interesting in that there's no really clear pattern in what does and doesn't sell well, although evidently the more niche adventures are less successful.
For Creative Conclave,
1) Most popular items each month are Non-Terrifying Beasts of Legend and Spwan of NTBOL, but this could be because they're free!
Best selling products that you actually pay for have been The Lazy GM: Goblinoids for d20/OGLand the Pathfinder conversion, partly perhaps because Goblinoids is our oldest title, and perhaps goblins are a common "entry-level" monster.
2) I was disappointed with the lacklustre performance of Ninjas vs. Pirates, as it's an inexpensive product and proceeds go to charity so I was hoping that might tempt passing interest to invest. I think it probably needed more promotion. Every September 19th perhaps.
3) The Lazy GM: Dungeon Beasts took off well, as did the Pathfinder conversion. In terms of sales vs. time on the market it probably surpasses Goblinoids. Like Goblinoids I guess it's because it contains some pretty fundamental monsters.