Moving this Kickstarter Foward


Pathfinder Online

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Goblin Squad Member

Quoting myself here from a kickstarter post with my suggestions on how they can get current pledgers to pledge more and get us closer to the goal:

2) It will require A LOT of 'new'/non-Pathfinder people to back this project to reach the desired goal and more if no more incentives are added for current backers to up their pledges. Currently I am backing with 100 USD; but with no family/friends to invite I am not spending more money on more boxes. However I would suggest you add optional add-ons to the backer levels such as:
a) Goblinworks t-shirt (such as the one for the first KS project or something similar)
b) Printed versions of the PDFs
c) Extra subscription/game time (e.g. 3, 6 and 12 month passes, and maybe even a limited 'lifetime'-subscription.
d) Printed artwork / PFO posters - maybe even ltd. editions with signatures from the core development team.
e) Exclusive design influence: Such as being able to get a named NPC, bandit-camp, area or something similar into the game. Could be limited and priced higher. (Of course conforming to the PF universe etc.)

I would personally be interested in most of the above options, but probably financially barred from participating in exclusive design inputs. This might be an incentive to get some of the current backers to up their pledges with add-ons.

Goblin Squad Member

oooh! There appears to be a flurry of activity on the KS this evening. We may crack 10K as a daily total :) :) :) :)

Goblin Squad Member

I took part in the Reaper Bones Miniature Kickstarter a couple months ago and earlier today I received an email from them (Reaper) promoting the Pathfinder Online Kickstarter. I'd guess that may have something to do with the little bump today.

Goblinworks Executive Founder

I got that at 5:46 PM EST, or about four hours ago. I think that we can expect a major burst of activity, both on the KS and of new people here?

Goblin Squad Member

DeciusBrutus wrote:
I think that we can expect a major burst of activity, both on the KS and of new people here?

I'll be on my best behavior... I promise!

Goblin Squad Member

Morain wrote:
I've been thinking "Kickstarter" seemed like a suspect cencept from the moment I first heard about it. If a project can't get funded though conventional means there must be something wrong with it.

One of kickstarter's strengths is not really related to whether it would otherwise happen. It's a terrific way to allow customers to choose for themselves how much they're willing to spend - within the constraints set out by the project originator, of course.

It is possible to spend a hundred bucks for the game via this kickstarter. However (if you want) it's also possible to chip in considerably more than that - this is a pretty subjective thing and we each have our own reasons/incentives for doing so. That is a difficult thing for a producer to estimate via traditional "design a product, market it, then release it" model. Misguess how many of the upper tier pledges you're going to attract and you could easily waste money on a bunch of perks you'd thought would be attractive but which didnt actually appeal to many of your customers.

Goblin Squad Member

Spot on Frawan.

Most of this stuff should be a no brainer, and exactly what I was expeting to see in this Kickstarter. The lack of any of it is pretty odd.

Goblin Squad Member

The problem is between our guild pack and my personal pledges I have a total of three accounts. Just how many accounts do I need??? I'd like to see another reward.

Silver Crusade Goblinworks Executive Founder

Andius wrote:
The problem is between our guild pack and my personal pledges I have a total of three accounts. Just how many accounts do I need??? I'd like to see another reward.

>_< I know the feeling. I finally caved in earlier and set aside an extra $400 more for PFO.

Goblin Squad Member

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hewhocaves wrote:
oooh! There appears to be a flurry of activity on the KS this evening. We may crack 10K as a daily total :) :) :) :)

16k as the time of my posting. THESE are the daily numbers I was looking for and I hope it keeps up.

As far as rewards where are our Player Guides? Detailed maps? Cosmetic item rewards? I hate T-shirts but I don't see those as a reward either.

Some of us are willing to raise more money but we have no personal reason to like Anduis said. GL raised a extra +1000 for Star Citzen for our own personal Corvette spacecraft. I went to +100 in the last KSer for autographed bookplate and flip maps. We want more cool shit. Where is the cool shit?

EDIT: Seems some emails went out to backers of things like the Bones KSer, that explains the sudden hike. Well played.

Sovereign Court Goblin Squad Member

I know several people who are interested in this and aren't going to have money until January. This is just a bit of a rough month. I kind of wish it'd been pushed back into January. :/

Still though it looks like it's trending to completion and it's been doing better now that it isn't Sunday.

An while time goes on it has less incentive, there are still like 1000+ spots left open for the opening month of the beta too. Just mentioning that. Bad for the end push, but plenty of room for people.

Goblinworks Executive Founder

Waruko wrote:
Hell every game KSer almost always has a soundtrack. Where is that?

Do you mean something other than the $50 level?

Goblin Squad Member

WampaX wrote:
Waruko wrote:
Hell every game KSer almost always has a soundtrack. Where is that?
Do you mean something other than the $50 level?

Of course that's the instrumental soundtrack I'm talking about the Bard Band soundtrack. WHERE IS IT? (AKA: never post before your first cup of coffee. :P)

Goblin Squad Member

Morgen wrote:
I know several people who are interested in this and aren't going to have money until January.

Would reminding them that they won't actually be charged until the middle of January help?

Goblin Squad Member

Waruko wrote:
Some of us are willing to raise more money but we have no personal reason to like Anduis said. GL raised a extra +1000 for Star Citzen for our own personal Corvette spacecraft. I went to +100 in the last KSer for autographed bookplate and flip maps. We want more cool s*#%. Where is the cool s$!@?

A good example, and a good question.

Goblin Squad Member

So yesterday was an excellent day! It was the 3rd best day so far with 171 new backers, and over 18k raised. Nice. :-)

Daniel.

Goblin Squad Member

This and the Tech Demo are my only experience using Kickstarter--so there's reason to expect a flurry at the end? Right now we need to average about $19k a day to make the goal. Getting a smidge worried.

Goblin Squad Member

Should make it, just.

Stats.

Not as decisive as the tech demo.

Goblin Squad Member

Shifty wrote:

Should make it, just.

Stats.

Not as decisive as the tech demo.

It's much more dependent on things such as a shout-out by a prominent voice an eg of this with other Kickstarter projects would be TotalBiscuit, Nerd^3. The stats can flat-line for days and make the project look failed and therefore increasingly become ignored or with the above suddenly surge back on track.

If a Kossler or Lord British, popped by and said in the media, "Of the current upcoming mmorpgs that inspire me the most, Pathfinder's ambitions suggest to me the most ideal vision for mmorpgs, that has been lacking (bar eve) since UO." THAT would be the sort of thing to stimulate player expectations into the v positive and therefore potentially back this horse. imo.

CEO, Goblinworks

@Mbando - yes, there is a pledge pattern that many projects experience where about a third of the total amount raised comes in the last 3-4 days. A lot of people delay pledging until they see the whole project assuming that various bonuses and reward tier changes will be announced along the way.


I would agree with you on that. Usually projects expand their rewards right at the end and this plus what you describe can really push a projects total up. Some projects have seen huge bumps in the last week. However, I have also seen projects that decide to cap out the rewards well before the end (10 days out) and they see barely an increase.

Goblin Squad Member

Thanks Ryan and Shifty for posting--I feel better now.


Did it, just pledged at the 100$ Pioneer level.

Goblinworks Executive Founder

Lab_Rat wrote:
I would agree with you on that. Usually projects expand their rewards right at the end and this plus what you describe can really push a projects total up. Some projects have seen huge bumps in the last week. However, I have also seen projects that decide to cap out the rewards well before the end (10 days out) and they see barely an increase.

The project creators could also target low and ride an ever increasing wave of success. Kickstarter people appear to like to pledge money when they think they are getting a great deal AND they are guaranteed to get that deal. Kickstarter people also like to back a winner and few things say WINNER on Kickstarter like > 100% funded. (This is all highly speculative and only based on some of the highest Kickstarters or other Kickstarters I have pledged to)

Goblin Squad Member

I'm sure some will think I'm just a "fanboi" for this, but I keep coming back to Ryan's very significant experience in Marketing, and the whole "they told us it couldn't be done" theme of PFO. I don't believe for a second that he would launch a Kickstarter project without believing it would succeed. I'm willing to stake my claim now and say that a lot of the naysayers will quietly ignore all the naysaying they did come January 14th, probably sooner.

Goblin Squad Member

Well, this kickstarter is different than many others in that it's got a huge goal, and no bonuses until after that goal is met.

That's going to make it very different than the Bones one, which had a very unassuming goal, and which kept piling additional stuff on.

I do think it'll make the $1m, but I expect it to be a struggle given the lack of tangible rewards other than "you get to play the game."

(edit: fixed typo)

Goblin Squad Member

Pendin Fust wrote:
Did it, just pledged at the 100$ Pioneer level.

I just went and upped my pledge past the 100$ level too! :)

Goblin Squad Member

Pewch wrote:
Pendin Fust wrote:
Did it, just pledged at the 100$ Pioneer level.
I just went and upped my pledge past the 100$ level too! :)

Well done guys! Look forward to seeing you in the Beta! :-D

Daniel.


Frawan wrote:

Quoting myself here from a kickstarter post with my suggestions on how they can get current pledgers to pledge more and get us closer to the goal:

2) It will require A LOT of 'new'/non-Pathfinder people to back this project to reach the desired goal and more if no more incentives are added for current backers to up their pledges. Currently I am backing with 100 USD; but with no family/friends to invite I am not spending more money on more boxes. However I would suggest you add optional add-ons to the backer levels such as:
a) Goblinworks t-shirt (such as the one for the first KS project or something similar)
b) Printed versions of the PDFs
c) Extra subscription/game time (e.g. 3, 6 and 12 month passes, and maybe even a limited 'lifetime'-subscription.
d) Printed artwork / PFO posters - maybe even ltd. editions with signatures from the core development team.
e) Exclusive design influence: Such as being able to get a named NPC, bandit-camp, area or something similar into the game. Could be limited and priced higher. (Of course conforming to the PF universe etc.)

I would personally be interested in most of the above options, but probably financially barred from participating in exclusive design inputs. This might be an incentive to get some of the current backers to up their pledges with add-ons.

For what it's worth, I'm one of those new non-Pathfinder people - backed it yesterday at $175 (me and hubby, yay) based on a link from a company whose Kickstarter I contributed to a few months ago. It came at a perfect time, as I'm really burning out on WoW and none of the available MMORPGs really interest me. So we non-Pathfinder people are out there, and news is making its way to us.

Regarding the above list of goodies, subscription time is always nice but I'm actually very much in favor of (e). The idea of having a bit of something designed for or named by me would be a HUGE plus.

Anyway, hello all, very excited to be here, will be popping into the forums and figuring out the Pathfinder universe over the next few months. Please bear with my random posts and doubtlessly idiotic questions!

Goblin Squad Member

Hey Chiassa,

Nice one! Hope to see you and the hubby in game! :-)

Daniel.

Goblin Squad Member

Nihimon wrote:
I'm sure some will think I'm just a "fanboi" for this, but I keep coming back to Ryan's very significant experience in Marketing, and the whole "they told us it couldn't be done" theme of PFO. I don't believe for a second that he would launch a Kickstarter project without believing it would succeed. I'm willing to stake my claim now and say that a lot of the naysayers will quietly ignore all the naysaying they did come January 14th, probably sooner.

I would like to point out I'm not saying it can't be done. Just that I am concerned and I would like for us to do as much as possible to make sure we can meet the target and hopefully some stretch goals. I'm not saying we won't just that we might not if things don't pick up (As they seem to be starting to.)

Also I would like to say good job to GW for providing us with those links we can put on our Facebook and google plus. That was exactly the kind of stuff I was asking for.

Goblin Squad Member

Ryan Dancey wrote:
A lot of people delay pledging until they see the whole project assuming that various bonuses and reward tier changes will be announced along the way.

That's the camp I fall into, no point pledging early, as there doesn't appear to any great point in doing so... its not like we will be unlocking any bonuses, nor have any significant advantage in getting in first. At this stage its more a case of watching the updates for a month and finding out more information, and in four weeks we'll be in a better position to ascertain whether this is a proposition worth putting in the pre-order on (because essentially thats all we are really doing; the worlds longest pre-order)

Goblin Squad Member

Well... they just posted a update on the Kickstarter page and from what I read there is going to be some good stuff coming our way very soon!

Valinar

Goblin Squad Member

Shifty wrote:
That's the camp I fall into, no point pledging early, as there doesn't appear to any great point in doing so... its not like we will be unlocking any bonuses, nor have any significant advantage in getting in first. At this stage its more a case of watching the updates for a month and finding out more information, and in four weeks we'll be in a better position to ascertain whether this is a proposition worth putting in the pre-order on (because essentially thats all we are really doing; the worlds longest pre-order)

Well there is the Early Access part for pledging early, but that might not appeal to everyone.

Sczarni Goblin Squad Member

Shifty wrote:
That's the camp I fall into, no point pledging early, as there doesn't appear to any great point in doing so... its not like we will be unlocking any bonuses, nor have any significant advantage in getting in first.

Well sccording to tonight's update 200K unlocked something... might be just a larger blog: "Because we hit $200,000 in pledges today we're going to be unveiling some amazing new aspects of the project tomorrow! Check back often for many updates!"

Goblin Squad Member

Nihimon wrote:
I'm sure some will think I'm just a "fanboi" for this, but I keep coming back to Ryan's very significant experience in Marketing, and the whole "they told us it couldn't be done" theme of PFO. I don't believe for a second that he would launch a Kickstarter project without believing it would succeed. I'm willing to stake my claim now and say that a lot of the naysayers will quietly ignore all the naysaying they did come January 14th, probably sooner.

Who in the hell would launch a kick-starter they thought wouldn't succeed? The constant law of the universe is "Shit happens." Despite one's best efforts things can and do go wrong no matter who you are or how good your skill set is. Everything has a chance of success or failure.

Also where are these "naysayers"? In the KSer comments? I haven't read those. I do see a lot of skeptics however and there is nothing wrong with that. I'm glad however a little of what I wanted to see has been taking place. Emails to like mind KSer pledges (The Reapers who jumped the numbers yesterday.) And more articles on gaming websites. (Ten Ton Hammer just released one few hours ago.)These are the things I wanted to happen to jump the abyssal numbers I saw a few days ago.

Lastly, I have been wondering if the slowness in the first week was on purpose to give all the paizo and goblin squad people the first chances to hop on board before they took everything up a notch.

Goblin Squad Member

Shifty wrote:
Waruko wrote:
Some of us are willing to raise more money but we have no personal reason to like Anduis said. GL raised a extra +1000 for Star Citzen for our own personal Corvette spacecraft. I went to +100 in the last KSer for autographed bookplate and flip maps. We want more cool s*#%. Where is the cool s$!@?
A good example, and a good question.

*Looks over the new KSer rewards.* There's our cool shit.

Goblin Squad Member

You have to sub, to post on a KS,

I sent messages to the KS directly.

They made it clear they wanted no input.

A new MMO, that wants you to pay a sub plus mtx, will not sell for over 29.99 for long.

The teirs were rip offs.

Now they are adding GM stuff which is great, but there are a lot more players, than GMs.

And to do a major KS at Xmas, shows lack of any marketing knowledge, and a need for money quick, not a funded project.

Lee

Goblin Squad Member

Waruko wrote:
*Looks over the new KSer rewards.* There's our cool s@!!.

...and look at that, they managed to pull in one day the same amount they did in the prior three days combined. :p

Goblin Squad Member

LeeSw wrote:

You have to sub, to post on a KS,

I sent messages to the KS directly.

They made it clear they wanted no input.

A new MMO, that wants you to pay a sub plus mtx, will not sell for over 29.99 for long.

The teirs were rip offs.

Now they are adding GM stuff which is great, but there are a lot more players, than GMs.

And to do a major KS at Xmas, shows lack of any marketing knowledge, and a need for money quick, not a funded project.

Lee

Lee,

Thank you for being so articulate and well informed.

~Valk

Goblin Squad Member

It looks like they're moving this Kickstarter forward. The Daily Deal seemed to have an impact--yesterday was a good day, with $28k in pledges and 144 pledges (Question: does Kicktraq record only NEW pledges or changes in pledges as well?). Today is starting off good as well, w/ $12k and 138 pledges, and I really hope those are all new to the Kickstarter pledges. That's an $88 avg. pledge, and I would guess that getting new people in the door is the key to this: get people to make a pledge, and by the end of the Kickstarter as people have a better sense of rewards pledge at higher levels.

Keep going GW!

Goblin Squad Member

I was really pleased to see the bump yesterday as well. Although I'm still waiting for the 4,000 plus backers from the Tech Demo Kickstarter to show up.

Goblin Squad Member

Mbando wrote:
(Question: does Kicktraq record only NEW pledges or changes in pledges as well?).

by the looks of SHAKER I'd say it also takes account of changed pledges.

And it's actually possible to totally pull out before the end too:
negative average backers per day
and one day of negative average $$ while there still way a positive of new people

Dark Archive Goblin Squad Member

I think all the marketing and interviews have a huge impact as well on the kickstarter.

Goblin Squad Member

Well, we broke $400k today, and unlocked the Lava Lurker. Good two days in a row :)

Scarab Sages Goblinworks Executive Founder

Yeah 40% funded with 60% of the project time still left to go is pretty good. If nothing else, and we advance 10% for each 10% of the project time left we will at least hit the minimum goal.

I expect we will surpass it however!

Goblin Squad Member

Yeah I am not too concerned we won't break 1 mil anymore, but before anyone who said I'm a "naysayer" who was prooven wrong the two things I asked for in my OP were more rewards and more advertising. We have received both in abundance.

Goblin Squad Member

I was a little concerned with the slowdown after the initial start, but with the added upswing these last couple of days, that concern has evaporated.

I would like to see what extra stuff they will do with going over the 1 mil mark though.

Scarab Sages Goblinworks Executive Founder

Banesama wrote:

I was a little concerned with the slowdown after the initial start, but with the added upswing these last couple of days, that concern has evaporated.

I would like to see what extra stuff they will do with going over the 1 mil mark though.

Same here, they've mentioned they already have some great stretch goals planned. Can't wait to see what they are! You know, just as a thought, posting some of the stretch goals early might be another way to help the pledges come in? :D

Goblin Squad Member

As far as I'm concerned Andius, I haven't seen anyone more skeptical than me but it's highly possible I missed a comment made somewhere. I'm still watching the numbers closely and while I feel better than I initially did in the first week I won't be satisfied till we hit 1,000,000 and are talking stretch goals.

Does this make me a "naysayer"? Only if you're mental because I never said anywhere that, "This WILL fail. Full stop. The End." At worst I said "can". While improbable but not impossible a comet (maybe under aboleth influence) could rocket down into Goblinworks HQ ending all our hopes and dreams in a instant.

What I wanted was "cool shit" and advertising. You've all seen the awesome stuff and I've read all the articles spread around the interwebs by the likes of The Escapist, Forbes, Massively, and others. Great, got what I wanted. Regardless, I'm not going to let my guard down, nor should anyone else. Even if the divine god of video games came down and said, "It will be alright." I would reply, "I don't care. I want MORE and to GET more we need to GIVE more."

That said I upped my pledge today.

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