Deeds come in a variety of actions. Some of them are passive benefits, such as Swashbuckler Initiative. You don't have to choose to use it, it's in effect as long as you meet the criteria.
Others require actions to perform, in which cases you are limited by that usual action economy. For example, you cannot use Kip-Up to stand up as a swift action in the same round you use Precise Strike's swift action to double its bonus damage; not because they both use panache, but because they both use swift actions.
