| Staffan Johansson |
OK, this organization of the store front is a bit weird. Let's say I'm in the market for some Pathfinder 2e rule books. I go to the menu on top of the screen, click on Pathfinder -> Rulebooks -> Second edition rulebooks.
The first thing that shows up on my screen is a subscription option. The second is three sub-categories: hardcover, special editions, and pocket editions. Below that is a list of "see also" things", and only THEN do I get to the actual rule books, after more than one full page on my desktop screen.
Except, I'm not shown rule books I can actually buy. There are four tabs: All products, Recent, Available now, and Pre-order, and Pre-order is the one that's pre-selected. And if I click on Recent, the offers currently on hand are various versions of Book of the Dead, Guns and Gear, and Secrets of Magic, none of which are actually available (well, Secrets of Magic probably will be by the time you read this).
The reasonable thing, assuming you actually want to sell things in the web store, would be to have the actual books up top, and to show me books that are actually available. Books that are only available for pre-order should only show up on the pre-order tab, not under Recent or Available. Recent ought to show the things released in the last, say, six months or so. The default tab should probably be either Available or Recent, not Pre-order.
These are just some friendly tips on how to make your store more user-friendly. I mean no offense – if the language seems harsh, it's probably because it's late and I'm not very good at smoothing out language even when I'm not tired and cranky.