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There was a supplement released with the Beta that had several character traits that you chose at 1st level which would apply special bonuses.
Did Traits not make the cut in the final product? =(
You can download the Character Traits Web Enhancement at http://paizo.com/traits.
Edit: they're also linked from the Pathfinder Roleplaying Game Resource Page , which has links to other free stuff like the 3.5 Conversion Guide and Preview Bestiary, etc.
It's also in Your Downloads
I agree it should also be available on the /pathfinderRPG page, along with the Rulebook Product page.
The Errata file also.