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1) Same as everyone else: save stats (Wis/Con/Dex). Dex also applies to AC and TAC so be sure to bump it a fair bit, the chain shirt you ought wear shouldn't be a problem for the dex cap.
2) That's a bit of a groty question for a lot of the people who frown on power-gaming. To parrot a variation of what will be inevitably said by someone: "having an interesting character is more important than a mechanically robust one." Now that that's out of the way the question is whether or not your friend is willing to be boring and go human because humans are the catch-all of all catch-alls. Their heritages are all solid and their feats allow you to do things like have 2 of the 1st level bard feats at first level.
3) Lore or Polymath, bardic lore feels good as a player and versatile performance lets you just focus on being good at performance instead of rating out skill increases to stay viable as a party face. The spells true strike and summon monster are both pretty usable so go hog wild with either. I don't recommend maestro because it feels like someone other than bard should be spending the action economy for healing in this game and their name is cleric.
4) Being a human means you can take another 1st level feat via (bards get class feats in their progression only on even levels and from Muse) if that's what you mean, In that case I'd grab any of them. Every 1st level bard feat is at least decent. 4th level I'd say cantrip expansion because cantrips are utilitous and can be used creatively by players to make the game more enjoyable for everyone. Unless you want to do steady spellcasting by RAW (don't. Technically it makes bards immune to counterspelling).
5) Performance. It's kind of your thing as a bard. You should roll it a lot as a bard. If you aren't idk what you're doing as a bard.