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Okay, that's completely fair. People shouldn't judge a book by its cover, etc. etc. However, this is a Kickstarter you're proposing. The whole point for doing a KS is to try and sell your idea to the would-be consumers directly in order to gain funding.
Showing your audience 2 pieces of art that are, in my opinion, not that great, and 2 two=page spread examples that are too low of a resolution to discern any detail at all doesn't help sell your idea. Nor does the cover mock-up looking like something one would make in Paint.
Having prior experience is great! And hiring a professional artist is, as well, great! But the examples you've provided for both aren't doing your KS any favors, and it might be good to at least consider replacing them with examples that will be more representative of the final product. Be that different art, spreads that we can actually read, or both.
No offense is meant by what we're trying to say. I personally want every single PF2E-related Kickstarter to succeed by leaps and bounds. But I can't see myself giving my money towards this project the way it is made right now, sorry to say.