Lessons from Gen Con

Thursday, August 11, 2011


So much Ultimate Combat at the Gen Con booth!

Though I only joined the company a couple weeks ago, I was invited to join the rest of the team at Gen Con in Indianapolis. I was thrilled at the opportunity, since it would enable me to bolster our company's presence within the gaming community and meet some of our most passionate fans. In addition, the trip nurtured group cohesion within the company, and I'm happy to say I know many of my coworkers far better than I did before. All that being said, I am glad to be on familiar ground again. As for my Gen Con experience, I have the following words.

It was fun! It was exhausting. It was a lot of things. It reminded me of the retail job I had when I was 18 in some respects. It reminded me of the anime convention I went to when I was 15 in other respects. In most respects, though, it was totally unique and utterly impossible to describe. I met a lot of cool people, and I learned a lot of weird things. Things I learned:

  • There is a restaurant chain called Steak 'n' Shake.
  • Local coffee shops in Indianapolis close ridiculously early, usually around 3 p.m.
  • Our fans are awesome.
  • Some people still don't know all about Pathfinder (what!?) and are eager to learn about it.
  • I love Washington weather and will never complain about it again.

Patrick Renie
Developer


If my first Gen Con taught me one thing it's that no one can adequately prepare you for the spectacle and energy of this convention. (If it taught me another thing it's that I can apparently make do with a lot less sleep than I had previously thought.) Meeting all the fans who visited the Paizo booth was a real joy, and while I certainly do not possess the roleplaying expertise of James Jacobs or Jason Bulmahn—or any other Paizo employee for that matter—I had a lot of fun discussing our products with the endless stream of visitors. We really do have the best fans in the business.

We also get to work with the best artists in the business. As this was my first time attending Gen Con, I obviously can't compare it to previous years, but I was shocked by the number of talented artists who stopped by to say hi or to show us their portfolios. Meeting—and reconnecting with—artists is the best part of my job, and I can't think of a better venue for this than Gen Con (cue special shout out to Stephen Radney-MacFarland for introducing me to Larry Elmore). I can't wait for next year!

Andrew Vallas
Graphic Designer

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Paizo Employee Creative Director

Arnwyn wrote:
logic_poet wrote:
Arnwyn wrote:

"There is a restaurant chain called Steak 'n' Shake."

You're an American and you don't know about Steak 'n' Shake?

It's highly concentrated on the I-75 corridor, kind of like how In-N-Out is a west coast thing.

I'm not sure what your post means - does is mean that that is a reason some people haven't heard of it?

I live in Canada, BTW. So when Americans haven't even heard of all these places (never heard of Harvey's? Really?) in their very own country, I raise an eyebrow. Completely mystifying to me.

Turns out, America is a really big place. There's people who haven't ever seen the ocean, for example, and THAT weirds me out a lot more than the idea that someone might not know about Taco Del Mar or Burgermaster or whatever.


Arnwyn wrote:


I live in Canada, BTW. So when Americans haven't even heard of all these places (never heard of Harvey's? Really?) in their very own country, I raise an eyebrow. Completely mystifying to me.

To be honest, most of the states in the US are like separate countries when it comes to places to eat, culture, etc; especially when you're talking about east coast vs west coast. Hell, there is a totally different culture between northern and southern california.


James Jacobs wrote:
Turns out, America is a really big place. There's people who haven't ever seen the ocean, for example, and THAT weirds me out a lot more than the idea that someone might not know about Taco Del Mar or Burgermaster or whatever.

??? And it turns out, Canada is as well. Meh. Like I said, I'm not even from your country, and I've heard of all these places. Also like I said, completely mystifying to me. "Really big place" isn't particularly convincing to a Canadian! :D

(It's probably not really necessary to try to explain - I probably won't get it, since I (and all my peers) have heard of these places already, and we're not even part of your "really big (country)". I'll just leave it as a mystifying part of the universe! ;) )


Arnwyn wrote:
I live in Canada, BTW. So when Americans haven't even heard of all these places (never heard of Harvey's? Really?) in their very own country, I raise an eyebrow. Completely mystifying to me.

Not so mystifying if you consider that there's absolutely no reason why we necessarily SHOULD know about a regional chain that doesn't advertise in a location 1000miles away.

I would bet that a lot of people out here in the west weren't familiar with White Castle until the Harold and Kumar movie.

Heck, I didn't know about In-and-Out until I had traveled to California, and I'm in Oregon. I'm quite sure most people outside of Oregon/Washington aren't familiar with Burgerville or Shari's.

We weren't familiar with Hardee's until they moved out here, and even then, they call it Carl's Jr, so a lot of people still aren't familiar with it.

Would most east-coasters know about Jack in the Box if it wasn't for the E. Coli issues they had back in the '90's? That's how I first heard about them, and visited my first one in Anaheim or Brea back in '96 - they didn't arrive in Oregon (at least, in any appreciable number) until about 4-5 years later.

The United States is a pretty big place, and while roughly the same geographic size as Canada, it's got about 9 times the population of Canada, so there's going to be a LOT more regional businesses/chains.


Another fun example: I'd bet that a lot of locals around here (Albany, OR) wouldn't know what a Shakey's Pizza is (unless they've watched a particular South Park episode), despite the fact that their 2nd and 3rd locations ever were in Portland and Albany.

They're gone from this area (but you lucky Paizo folks apparently have one in Renton), replaced by Izzy's Pizza (a locally-based chain).

Shakey's history trivia tidbit: The Albany Shakey's was the 3rd restaurant they opened, but the 1st they built from the ground-up. The building is the home of a pretty awesome used bookstore with one of the better collections of used RPG stuff in the area.


logic_poet wrote:
Nodnarb wrote:
logic_poet wrote:
Arnwyn wrote:

"There is a restaurant chain called Steak 'n' Shake."

You're an American and you don't know about Steak 'n' Shake?

It's highly concentrated on the I-75 corridor, kind of like how In-N-Out is a west coast thing.
We don't have any Steak 'n' Shakes where I live (the Flint, Mi area) and we're right by I-75. AT least no Steak 'n' Shakes I am aware of.
I've only been as far north as Detroit, but I seem to think they petered out in Ohio. Maybe it's an Ohio River watershed thing, as they thin out heading south on I-75 as well. A few in Florida, but not many.

Heh. There are more Steak-N-Shakes in Florida than in any other state. Florida has 81; the next highest state is Indiana with 70.

Scarab Sages

Dark_Mistress wrote:
Screaming-Flea wrote:

Steak 'n Shake? Never heard of 'em, but then again I live on planet Utah.

I've been to 5 guys and In and Out burger. 5 guys is better for me because I can get grilled onion and green pepper on my burger.
Yummm!

-Flea

To me the big plus for Steak 'n Shake other than the shakes that is. Is there burgers are nearly as good as most every day restaurants but not much more expensive than fast food. It kinda falls inbetween restaurant and fast food.

Inexpensive but mostly-tasty burgers is a big plus with them. And the shakes are good.

I've never heard of Five Guys.


Five Guys is OK. They're slower than fast food and faster than normal sit-down restaurants, but they price basically the same as sit-down places (except that 1 serving of fries is enough for two people). The burgers are good, but not great. Their fries are really good, though.


Having both an In-N-Out, Sonic and a 5 guys within 5 min's of where I live, here is my breakdown.

In-N-Out: Great plain burger/cheeseburger. If you like just a traditional burger with none of this fru-fru stuff short of secret sauce, lettuce, onion, tomato you can't beat it. Plus they always serve Drive-Thru first, and I have /never/ had them mess up an order. The people who work there are friendly (because they get paid WAY more than minimum wage). Plus the business isn't franchised and privately owned, which makes a difference. Their fries are pretty hit-and miss and are an acquired taste (they cut the potatoes right there in front of you), so you know they aren't frozen or from a bag. They have a 'secret' menu for those paleo/gluten-free peeps like my wife can get a burger wrapped in lettuce instead of a bun.

Sonic: Tater-Tots. End of story. Wait, did I mention they serve a burger with TATER-FRIGGIN-TOTS?

5-Guys: Short of there being a line every-time-i-go and no drive-thru, you can get everything short of a d20 on your burger for little to no additional cost. If you like a good burger with mushrooms, A-1 steak sauce, a dead kitty, etc on it then go here. They have like 50 hochillion toppings on a big list you can get. When you do get your food, its usually so hot you need to repave your mouth after you eat it. Nothing really stood out about their fries other than I was finished with my burger before I could even attempt to eat them. They do serve salted peanuts (at least the one here) in a big bin so you have something to munch on while you wait.

Paizo Employee Director of Narrative

I'm a fan of Big Kahuna Burger.

Liberty's Edge

Adam Daigle wrote:
I'm a fan of Big Kahuna Burger.

Do you mind if I have a sip of your tasty beverage? :)


Adam Daigle wrote:
I'm a fan of Big Kahuna Burger.

That is a tasty burger.

Grand Lodge

Wicht wrote:
I've never heard of Five Guys.

We have one not far from me and it's usually packed. I went there once and was not impressed. Burger, Fries and a Drink - $12. Sit down dinner prices with McDonald's ambience and service. I'm predicting a shakeout in the gourmet burger market, how many $10 burger joints can the market support.


sieylianna wrote:
Wicht wrote:
I've never heard of Five Guys.
We have one not far from me and it's usually packed. I went there once and was not impressed. Burger, Fries and a Drink - $12. Sit down dinner prices with McDonald's ambience and service. I'm predicting a shakeout in the gourmet burger market, how many $10 burger joints can the market support.

To be fair, you get 2-3x as much food from a single 5 guys burger and order of fries than you do from a McDonald's burger and order of fries, and it tastes better.

It is expensive, though.


logic_poet wrote:
Nodnarb wrote:
logic_poet wrote:
Arnwyn wrote:

"There is a restaurant chain called Steak 'n' Shake."

You're an American and you don't know about Steak 'n' Shake?

It's highly concentrated on the I-75 corridor, kind of like how In-N-Out is a west coast thing.
We don't have any Steak 'n' Shakes where I live (the Flint, Mi area) and we're right by I-75. AT least no Steak 'n' Shakes I am aware of.
I've only been as far north as Detroit, but I seem to think they petered out in Ohio. Maybe it's an Ohio River watershed thing, as they thin out heading south on I-75 as well. A few in Florida, but not many.

From Tennessee, and we have quite few of them here. Mississippi has them, Arkansas, many Southern states have them.

Scarab Sages

Fozbek wrote:
sieylianna wrote:
Wicht wrote:
I've never heard of Five Guys.
We have one not far from me and it's usually packed. I went there once and was not impressed. Burger, Fries and a Drink - $12. Sit down dinner prices with McDonald's ambience and service. I'm predicting a shakeout in the gourmet burger market, how many $10 burger joints can the market support.

To be fair, you get 2-3x as much food from a single 5 guys burger and order of fries than you do from a McDonald's burger and order of fries, and it tastes better.

It is expensive, though.

At that price it had better taste better. :/

$12 pretty much insures I won't be taking the family (wife and 4 kids) there any time soon if they move into this area. $72 can buy a pretty nice, non-hamburger, meal elsewhere.

Grand Lodge

Wicht wrote:
I've never heard of Five Guys.

If you have too much time on your hands:

Five Guys Article in Businessweek

Scarab Sages

sieylianna wrote:
Wicht wrote:
I've never heard of Five Guys.

If you have too much time on your hands:

Five Guys Article in Businessweek

I actually found and read that yesterday when I googled them. I found it very interesting.

Scarab Sages

Pathfinder Maps, Pathfinder Accessories, PF Special Edition Subscriber; Pathfinder Roleplaying Game Charter Superscriber; Starfinder Superscriber
Adam Daigle wrote:
I'm a fan of Big Kahuna Burger.

Hamburgers! An essential part of every nutritious breakfast.

Scarab Sages

Pathfinder Maps, Pathfinder Accessories, PF Special Edition Subscriber; Pathfinder Roleplaying Game Charter Superscriber; Starfinder Superscriber
Arnwyn wrote:
logic_poet wrote:
Arnwyn wrote:

"There is a restaurant chain called Steak 'n' Shake."

You're an American and you don't know about Steak 'n' Shake?

It's highly concentrated on the I-75 corridor, kind of like how In-N-Out is a west coast thing.

I'm not sure what your post means - does is mean that that is a reason some people haven't heard of it?

I live in Canada, BTW. So when Americans haven't even heard of all these places (never heard of Harvey's? Really?) in their very own country, I raise an eyebrow. Completely mystifying to me.

I think some of it is the regional nature of US culture, and some of it is population.

I've read, from a couple of different sources, that in China, the locals are very picky about preferring to eat their home regional cuisines. If you're in Beijing but from Hunan, it has to be Hunanese for dinner, for instance.

There's also some fair regional differences to Mexican cuisine, if Rick Bayless is to be believed.

Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.


Oh, and we recently discovered a new-to-us line called Backyard Burgers.

Delicious 1/3 lb burgers & combos and, for me the deciding vote, perfect baked potatoes.

Also good but a bit costly B D's Mongolian Barbecue.

Now if either one of them would just open a branch here in Pittsburgh...

Liberty's Edge

Wicht wrote:
Fozbek wrote:
sieylianna wrote:
Wicht wrote:
I've never heard of Five Guys.
We have one not far from me and it's usually packed. I went there once and was not impressed. Burger, Fries and a Drink - $12. Sit down dinner prices with McDonald's ambience and service. I'm predicting a shakeout in the gourmet burger market, how many $10 burger joints can the market support.

To be fair, you get 2-3x as much food from a single 5 guys burger and order of fries than you do from a McDonald's burger and order of fries, and it tastes better.

It is expensive, though.

At that price it had better taste better. :/

$12 pretty much insures I won't be taking the family (wife and 4 kids) there any time soon if they move into this area. $72 can buy a pretty nice, non-hamburger, meal elsewhere.

I see people say that pretty often and that is a typical price up here in Alaska.


I live across the street from a Five Guys. It has been there for a few months and I have eaten there 2 or 3 times. The burgers range from a single pattie, no cheese, no bacon burger, for around 3.00 - 4.00, and you can have any other toppings you want. To a double bacon cheeseburger which runs about 6.40 or so. Fries come in 2 sizes from 2.50 or so for the small and 4.00 for the large. I have never got a large fry, but the small is way more than I could ever imagine eating. Dunno what the drinks cost, I have always got mine to go, and eaten at home. The burgers are pretty decent.

I can't imagine a family going there and spending $12 a person, unless they all get the largest burger, and large fries and drinks. I think more likely the kids, depending on age, will get smaller burgers, and really a couple small fries should feed the family. Maybe one large fry, I really don't know what that looks like. So probably looking at more like 7-8 a person. I'm sure price may vary by region.

Liberty's Edge

logic_poet wrote:


Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.

There's plenty of regional variation here, too. Perhaps not as much as in the United States due to disparities in population size, but there is still a fair bit of it. It breaks down to six regions: B.C./Prairies/Ontario/Quebec/Maritimes/Nfld. A lot of crossover and uniformity between those six, and a lot that isn't, too.


Steel_Wind wrote:
logic_poet wrote:


Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.

There's plenty of regional variation here, too. Perhaps not as much as in the United States due to disparities in population size, but there is still a fair bit of it. It breaks down to six regions: B.C./Prairies/Ontario/Quebec/Maritimes/Nfld. A lot of crossover and uniformity between those six, and a lot that isn't, too.

We get more regional variation than that when talking about SEC football.

Sovereign Court RPG Superstar 2009 Top 32, 2010 Top 8

I'll stick to our Max & Erma's here in the midwest for good burgers.

Especially the garbage burger Though I've not gone since I lost Donna, it was her favourite place.

Edit: That little Cartoon Max? I knew the guy who created him, even got him involved in RPGs.

Dark Archive

logic_poet wrote:
Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.

Uniform in the fast food sense... but Canada is also one of the most multi-cultural populations on the planet.

When I stand on the corner of my office building I look at 2 vietnamese restaurants, a korean, a thai, indian, an english pub and an irish pub.

Up the street is an Italian deli, chinese and 2 japanese, etc.

We may not have a lot of variety in fast food, but Canada (Particularly in the major city centers) has long been known in the culinary culture to have an astounding level of variety.


VagrantWhisper wrote:
logic_poet wrote:
Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.

Uniform in the fast food sense... but Canada is also one of the most multi-cultural populations on the planet.

When I stand on the corner of my office building I look at 2 vietnamese restaurants, a korean, a thai, indian, an english pub and an irish pub.

Up the street is an Italian deli, chinese and 2 japanese, etc.

We may not have a lot of variety in fast food, but Canada (Particularly in the major city centers) has long been known in the culinary culture to have an astounding level of variety.

Correct. And it also doesn't explain why Canadians know about both Canadian and US food culture, but the US doesn't know about their own. (Just weird things about our world that I don't even think is explainable...!)

Dark Archive Owner - Johnny Scott Comics and Games

Matthew Morris wrote:

I'll stick to our Max & Erma's here in the midwest for good burgers.

Especially the garbage burger Though I've not gone since I lost Donna, it was her favourite place.

Edit: That little Cartoon Max? I knew the guy who created him, even got him involved in RPGs.

The Cajun Burger is my favorite Max & Erma's burger. Love it!

FYI, my first date with my wife was at Max & Erma's. She'd never been, and she loved it!


VagrantWhisper wrote:
logic_poet wrote:
Canada has about 10% of the US population. Maybe the reason Canadian food culture is so uniform is because there's not enough people to support it? Perhaps the Australians on the board can comment on differences across regions over there.

Uniform in the fast food sense... but Canada is also one of the most multi-cultural populations on the planet.

When I stand on the corner of my office building I look at 2 vietnamese restaurants, a korean, a thai, indian, an english pub and an irish pub.

Up the street is an Italian deli, chinese and 2 japanese, etc.

We may not have a lot of variety in fast food, but Canada (Particularly in the major city centers) has long been known in the culinary culture to have an astounding level of variety.

Is this level of variety outside Canada unheard of to Canadians?

This seems like pretty much the norm for any of the larger cities here in Oregon (and even some of the smaller ones).


1 person marked this as a favorite.
Brian E. Harris wrote:

Uniform in the fast food sense... but Canada is also one of the most multi-cultural populations on the planet.

When I stand on the corner of my office building I look at 2 vietnamese restaurants, a korean, a thai, indian, an english pub and an irish pub.

Up the street is an Italian deli, chinese and 2 japanese, etc.

We may not have a lot of variety in fast food, but Canada (Particularly in the major city centers) has long been known in the culinary culture to have an astounding level of variety.

Is this level of variety outside Canada unheard of to Canadians?

This seems like pretty much the norm for any of the larger cities here in Oregon (and even some of the smaller ones).

It sounds like downtown Nashville, and frankly, Nashville is a small town in the US.

Dark Archive

Brian E. Harris wrote:

Is this level of variety outside Canada unheard of to Canadians?

This seems like pretty much the norm for any of the larger cities here in Oregon (and even some of the smaller ones).

No, but the last time I heard, German Nationals weren't travelling from Germany to Oregon as tourists (like they do to Victoria BC) to enjoy German cuisine (like they do in Victoria) - as an example.

I'm not trying to be asinine, I just happen to know alot of people in the culinary industry who praise Canada's access to traditional ethnic cuisine from around the world.

We have a high density of multi-culturalism without the inherint intergration requirements of many countries - it's kinda a lit bit of what we're known for - so it follows that culinary and dining habits follow.

Didn't mean to jump into a snake pit on this one. Yeesh.

The Exchange

1 person marked this as a favorite.
TwoWolves wrote:

We get more regional variation than that when talking about SEC football.

Oh, by the way, Roll Tide.


VagrantWhisper wrote:
I'm not trying to be asinine

I thought nothing of the sort. I was merely curious as I didn't consider Oregon anything special in the variety department, and you documented nearly the exact variety of a number of locales near me.

Dark Archive

Brian E. Harris wrote:
VagrantWhisper wrote:
I'm not trying to be asinine
I thought nothing of the sort. I was merely curious as I didn't consider Oregon anything special in the variety department, and you documented nearly the exact variety of a number of locales near me.

I figured using some generalized examples was easier than, "I know of entire towns that shut down to celebrate indulging in 18 different kinds of Bannock"

:)

Either way, both Countries are pretty damn big and while someone can point at Napa Valley for wine, I can point to the Okanagan Valley for the same, so ultimately it's all really about just eating where and what you like :)

Contributor

And all of this food discussion is why it's always a plus to date someone with professional experience in high-end cooking.


TwoWolves wrote:
Brian E. Harris wrote:

Uniform in the fast food sense... but Canada is also one of the most multi-cultural populations on the planet.

When I stand on the corner of my office building I look at 2 vietnamese restaurants, a korean, a thai, indian, an english pub and an irish pub.

Up the street is an Italian deli, chinese and 2 japanese, etc.

We may not have a lot of variety in fast food, but Canada (Particularly in the major city centers) has long been known in the culinary culture to have an astounding level of variety.

Is this level of variety outside Canada unheard of to Canadians?

This seems like pretty much the norm for any of the larger cities here in Oregon (and even some of the smaller ones).

It sounds like downtown Nashville, and frankly, Nashville is a small town in the US.

Add about 40 pizza-places, and a bunch of kebab/hot dog kiosks and it sounds like Trollhättan in Sweden, which has a population roughly less than 50'000 - may have to replace the Vietnamese restaurants with another English pub and an Italian restaurant, though.


Pathfinder Adventure Path Subscriber

Does all this discussion of food and restaurants mean that Paizo should start serving food in it's hall next year? And if so what should they serve?

Dark Archive

Son of the Veterinarian wrote:
Does all this discussion of food and restaurants mean that Paizo should start serving food in it's hall next year? And if so what should they serve?

If I was going to have someone cater in the Indy area it would be Goose the Market hands down. http://www.goosethemarket.com/

A massive selection of smoked and cured meats, some they do in their own smokehouse. Hell, they have a bacon of the month club. Artisan cheeses. A fine selection of beer and wine. You can't go wrong at the Goose.

Dark Archive

Todd Stewart wrote:
And all of this food discussion is why it's always a plus to date someone with professional experience in high-end cooking.

Alas this is not the case for me: I've only had the chance to date girls who have had professional experience in high end drinking.

Such is life.

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