Pummeling Style, Dragon Ferocity and escalation of fear shenanigans

[Caïen]

Given that someone has Pummeling Style, Dragon Ferocity and confirms a critical hit:

Pummeling Style:

Spoiler:

«As a full-round action, you can pool all your attack potential in one devastating punch. Make a number of rolls equal to the number of attacks you can make with a full attack or a flurry of blows (your choice) with the normal attack bonus for each attack. For each roll that is a hit, you deal the normal amount of damage, adding it to any damage the attack has already dealt from previous rolls (if any). If any of the attack rolls are critical threats, make one confirmation roll for the entire attack at your highest base attack bonus. If it succeeds, the entire attack is a confirmed critical hit. You can only use Pummeling Style with unarmed strikes (see errata at right).»

Dragon Style:

Spoiler:

«When you score a critical hit or a successful Stunning Fist attempt against an opponent while using this style, that opponent is also shaken for a number of rounds equal to 1d4 + your Strength bonus.»

And Fear effects stack:

Spoiler:

Becoming Even More Fearful: Fear effects are cumulative. A shaken character who is made shaken again becomes frightened, and a shaken character who is made frightened becomes panicked instead. A frightened character who is made shaken or frightened becomes panicked instead.»

Does each attack roll of a Pummeling Style attack triggers the shaken effect, and, given that fear effects stack and escalate, makes this the most frightful attack ever? Or the Pummeling Style attack only makes the target shaken, because, supposely, it counts as one attack, thus one critical hit?

[MurphysParadox]

No. It is a single punch despite the extra rolls involved.

[Caïen]

So, weapon enchantements only trigger once?

[Secret Wizard]

It's uncertain. I'd apply Sneak Attack and elemental damage and the likes, but anything other than actual damage, not really.

Quote:

For each roll that is a hit, you deal the normal amount of damage

[Undone]

There is only 1 critical hit and 1 stunning fist use no matter how much damage you do.

[Losobal]

Your falcon paaawnch overtly only hits once, just does more damage. So things that are affected by 'on hit' only happen once for that sequence.

[Caïen]

How are bonuses added to the damage? What bonuses are added to the damage?