What would stop WotC from doing to D&D what they did to DDM?


4th Edition

1 to 50 of 75 << first < prev | 1 | 2 | next > last >>

Wizards pulled the plug on DDM with little or no warning to its players, canceling future product releases and, frankly, causing some financial hardship for a friend of mine who resells DDM singles.

4E is not protected by something like the OGL. If WotC has already shown that it can and will cancel games without warning, what does that say for the future of the D&D brand (and 4E)?

Sovereign Court

doppelganger wrote:

Wizards pulled the plug on DDM with little or no warning to its players, canceling future product releases and, frankly, causing some financial hardship for a friend of mine who resells DDM singles.

4E is not protected by something like the OGL. If WotC has already shown that it can and will cancel games without warning, what does that say for the future of the D&D brand (and 4E)?

Quite obviously, the answer lies in your question : nothing.

Except the continued buying of the line by its fans. But that may not be enough still.

And possibly income coming from related products, such as video games. Or from licenses. Diablo III is coming soon, maybe there will be Diablo III D&D products, like there were for Diablo II...

Liberty's Edge

doppelganger wrote:


4E is not protected by something like the OGL. If WotC has already shown that it can and will cancel games without warning, what does that say for the future of the D&D brand (and 4E)?

It says "Play More Pathfinder." :)

The Exchange

I suppose nothing that you don't already know. Less products, less employees, less profits and less to worry about, other than walking the dog and keeping the spouse happy.

I would also say that they will reinvent the "razzle dazzle" by firing a few key decision makers and then move ahead with something...new but tried and true.

As for 4E not being protected by the OGL? Oh save me from myself. Nothing is set in stone, and if it is, you can blast it off with high pressure hoses or "frickin' lasers".

It would be better to think of D&D as a car. You drive it for awhile and then ask yourself if a new smell would be better than the old mildewy one. If the answer is "yes", you sell the car.

And yea, it is possible that the car will end up in a back alley with no tires and bums napping in it next to burning garbage cans.

I have no trouble forgetting D&D and calling it Pathfinder. No trouble at all.

It is a shame about the minis though. I thought 4th Edition was made to use the minis more. Right? Unfortunately, the new theme of 4th Edition introduced some new creatures and characters that I wanted nothing to do with. The minis were also converted to this theme in everyway. And there, I cannot justify collecting something that invalidates my previous collection.

I really believe WotC overestimated (perhaps under) the buyers of their products. I am almost 40 now, and I have the cash to bank roll a lot of rpg products. However, as an adult I have to answer directly to my wife for these expenditures. I cannot keep my marriage together by ditching all this 3.x crap (a massive bookcase of untapped D&D) and start anew under WotCs idea of what I should be doing. As a D&D customer, they completely lost me. They aren't looking back, and that means I can't either.

Funny, I had to ask myself, "If they totally started cranking out 3.5 again would I buy it?"

Answer: Yes, I would jump right back into bed with them.

Cheers,
Zux


doppelganger wrote:
Wizards pulled the plug on DDM with little or no warning to its players, canceling future product releases and, frankly, causing some financial hardship for a friend of mine who resells DDM singles.

As others have said, nothing. But this is nothing new -- D&D has always been, and always will be, a product to make money from. If it doesn't do that, it'll be cancelled or sold.

doppelganger wrote:
4E is not protected by something like the OGL.

Neither were previous versions.

The status of supplements by third-party publishers are a different story, however.


doppelganger wrote:

Wizards pulled the plug on DDM with little or no warning to its players, canceling future product releases and, frankly, causing some financial hardship for a friend of mine who resells DDM singles.

4E is not protected by something like the OGL. If WotC has already shown that it can and will cancel games without warning, what does that say for the future of the D&D brand (and 4E)?

What's to stop White Wolf from suddenly not supporting Exalted, or the Vampire card game? or Green Ronin, Mutants and Masterminds? or West End Games, the d6 system? or Palladium, say Teenage Mutant Ninja Turtles? or FASA Shadowrun, Battletech, or Earthdawn?

For that matter, what's to stop any business from suddenly not supporting a product? Some go out of business, some are unable to maintain funds--look at the big banks and loan providers who just went under less than a month ago.

I think the OP contains a bit of fearmongering and some unreasonable expectations about how businesses work and expresses a large amount of entitlement-syndrome. Remember, Paizo could suddenly experience a capital shortfall and go under (I hope not!). If they suddenly stopped producing Pathfinder, wouldn't their world be just as "unprotected" as the DDM sets are?

Dark Archive

I'm sure that we have all gone through this before with a favorite game. The thing to remember is that WOTC pulling the plug on D&D would not spell the end of us playing it. Unless they send the game police to round up and burn every copy of the game in existance, we can still continue to enjoy playing it, with or without their support.

The Exchange RPG Superstar 2009 Top 8

Even if I were playing 4e, I wouldn't worry about this for half a minute. The minis game is more easily replaced by a different, similar minis game at a future date. Starting and stopping D&D would be much more difficult. What you'd see first would be the products slowing to a trickle and the sale of associated divisions.


David Fryer wrote:
Unless they send the game police to round up and burn every copy of the game...

Well, this is Hasbro -- for all we know, such a clause may get written into the updated GSL :P

Grand Lodge

I thought that Wizards just stopped supporting the miniatures skirmish game, not the miniatures themselves...

Or has there been another announcement that I missed?

Dark Archive

Tatterdemalion wrote:
David Fryer wrote:
Unless they send the game police to round up and burn every copy of the game...
Well, this is Hasbro -- for all we know, such a clause may get written into the updated GSL :P

I guess that is true. When AEG stopped publishing Brave New World they pulled all the surplus copies out of the warehouse and burned them, or so I heard from some friends who work for them.

Scarab Sages

I serious doubt WotC or Hasbro will pull the plug on D&D they will more than likely sell or lease the license to some other company. They will certainly pull the plug on any D&D sub-product that is loosing money. If the 4.0 forgotten realms tanks they will stop making more forgotten realms stuff, same reasons they stopped making stuff for Planescape, Dark Sun, Ravenloft, etc. It is a purely business decision not malice towards fans.

Scarab Sages

doppelganger wrote:

Wizards pulled the plug on DDM with little or no warning to its players, canceling future product releases and, frankly, causing some financial hardship for a friend of mine who resells DDM singles.

4E is not protected by something like the OGL. If WotC has already shown that it can and will cancel games without warning, what does that say for the future of the D&D brand (and 4E)?

Basing future income on the collectivity of another company's product is a disaster waiting to happen. I don't mean to deride your friend but it would be more prudent if he invested into collectibles that don't rely on future products to provide them with value.

Sovereign Court

WotC hasn't declared an end to D&D minis, only an end to randomized packs. Plenty of players wanted minis for their PCs, without having to go through umpteen packs of kobolds and bugbears to find that elf ranger they wanted. The same applied to GMs that wanted specific monsters for their game, rather than basing their game on whatever minis were in the packs they bought.

So this benefits the players of D&D and the GMs. Yep, selling singles from random packs will go away, but the FLGS will do great business with GMs that want hordes of critters to throw at their players.

Liberty's Edge

WotC has cancelled D&D Miniatures.
That product, a collectible, constructible miniatures game, is no longer going to be made, and WotC will not sponsor an organized play program for it.

WotC will still be selling miniatures.
A new product line of semi-randomized figures, with lower numbers of figures per set, and focused on use with the D&D game, is their new miniatures product.

Although there are similarities between the product lines, they are very different, and the changeover is significant.


Ubermench wrote:


Basing future income on the collectivity of another company's product is a disaster waiting to happen. I don't mean to deride your friend but it would be more prudent if he invested into collectibles that don't rely on future products to provide them with value.

Prudence and gaming don't always mix well. He pre-purchased several cases of Demonweb based on Wizards future map that laid out further DDM products and tournaments for 2009. Wizards then rescinded that map and canceled those products and tournaments.

Paizo Employee Director of Brand Strategy

doppelganger wrote:
Ubermench wrote:


Basing future income on the collectivity of another company's product is a disaster waiting to happen. I don't mean to deride your friend but it would be more prudent if he invested into collectibles that don't rely on future products to provide them with value.
Prudence and gaming don't always mix well. He pre-purchased several cases of Demonweb based on Wizards future map that laid out further DDM products and tournaments for 2009. Wizards then rescinded that map and canceled those products and tournaments.

Surely he gets his money back for anything he pre-ordered that is no longer coming out. And if the fanbase is big enough, there will still be people buying the minis. No one is saying that DDM skirmishers can't do unofficial tournaments, and if they do, demand for previous sets will be even higher.

The Exchange

If D&D goes through the same drop in the player base that DDM went through then WotC should pull the plug. If the product line isn't profitable then it should be dropped.


crosswiredmind wrote:
If D&D goes through the same drop in the player base that DDM went through then WotC should pull the plug. If the product line isn't profitable then it should be dropped.

I am more concerned about the lack of warning. DDM had almost a years worth of announced products and as recently as a week before the cancellation was announced, there was new information and advertising being added to support the game.

If D&D is not profitable, then the business that is not profiting from it should drop it, sure, but I would like to think that there would be some warning before the drop.

Liberty's Edge

WotC just bagged the DDM game, they will still make some RPG mini's. It is a shame for those who enjoy DDM. I personally don't care. I already bought thousands of mini's and don't need many more. D&D is their flagship and I am sure it will drag on for a while longer. I don't care for the Card/Mini game that 4.0 has made it. Our gaming group has decided to move on with Pathfinder. Built along the line of 3.5 and with plenty of support material. The Pathfinder world is by far one of the best I have ever read in my 27 years of gaming. I am impressed and we will game on, with or without WotC's products.


Dave the Barbarian wrote:
WotC just bagged the DDM game, they will still make some RPG mini's. It is a shame for those who enjoy DDM. I personally don't care. I already bought thousands of mini's and don't need many more. D&D is their flagship and I am sure it will drag on for a while longer. I don't care for the Card/Mini game that 4.0 has made it. Our gaming group has decided to move on with Pathfinder. Built along the line of 3.5 and with plenty of support material. The Pathfinder world is by far one of the best I have ever read in my 27 years of gaming. I am impressed and we will game on, with or without WotC's products.

(edited, CCGs corrected)

Ummm, actually, I'm pretty sure that the Collectible Card Game section is Wizards of the Coast's flagship (Magic: The Gathering, Duelmasters, etc); D&D is just a sideline compared to that...


doppelganger wrote:

I am more concerned about the lack of warning. DDM had almost a years worth of announced products and as recently as a week before the cancellation was announced, there was new information and advertising being added to support the game.

If D&D is not profitable, then the business that is not profiting from it should drop it, sure, but I would like to think that there would be some warning before the drop.

Sadly customers won't get that warning most of the time.

For example: This spring Black Industries released the Dark Heresy Warhammer 40,000 RPG and within two months had cancelled the line without warning. Only after this announcement did they decide to sell the line to a different company. And Dark Heresy sold out from what I understand!

WotC's cancellation of the old 2e settings for AD&D also came out of nowhere, as did their decision on the Alternity line and settings. Same with White Wolf when they re-wrote the world of darkness. Last Unicorn Games with Star Trek. Decipher with both Lord of the Rings and Star Trek.

I think you get my point. As much as you would hope that a company would give its fans warning of their future plans...sadly, we don't get that warning.

For all we know, the developers don't get any warning either until some bean counter comes down and says "Quit working on product X. We are cancelling the line as it is not as profitable as we think it should be."

As much as I like Paiso, I wouldn't be surprised if at some point in the future they cancel the Pathfinder line without warning. I hope this won't be the case, but it's just business, and if a product isn't profitable a company can not continue supporting it.


It's the same old problem when you deal with big companies. If D&D started losing money of course they would shut it down but they may even shut it down if it doesn't make enough money.

Classic example of this is Black Industries. They announced that they were closing 2 days after the release of the eagerly awaited Dark Heresy that completly sold out and was definitely profitable. So why close? They, Black Library, will make more money selling novels so that's where they put their money and licenced the RPG lines to Fantasy Flight Games.

Ultimately the decison could come from Hasbro accounting. Smaller RPG companies are happy as long as they make a profit because they are often gamers themselves and are passionate about the hobby, Hasbro accountants probably aren't.


Adventure Path Charter Subscriber; Pathfinder Starfinder Adventure Path Subscriber

Sorry, I've been out of the loop for a couple of months--however, miniatures are the one thing I still buy from WOTC...are you guys saying they are going to stop making minis? Does anyone have a link they could share?

If so, this sucks!


Lance Schroeder wrote:


As much as I like Paiso, I wouldn't be surprised if at some point in the future they cancel the Pathfinder line without warning. I hope this won't be the case, but it's just business, and if a product isn't profitable a company can not continue supporting it.

The difference here is that Paizo let his customers partizipate in the development of the Pathfinder line. By doing this they bind their customers tighter to the product.

So although nobody can say if the product line will be successful, i don´t think that Paizo would drop Pathfinder without warning or without partizipating it´s customers (e.g. by releasing an incomplete version for free)


What does DDM stand for? Is this a referance to the miniatures game they developed with the Miniatures Handbook or what?


Eileen- Dungeons(and)Dragons Miniatures -DDM

Kelvar- they will still be making miniatures, but the format of the packs is changing and they will be geared more towards the RPG. The skirmish game will no longer be supported.

Scarab Sages

Pathfinder Maps Subscriber

I also only buy miniatures these days. I hope they continue in whatever form they take. I sure enjoy the plastic pre-painted miniatures more than ones I have to paint and store so carefully.


blope wrote:

Eileen- Dungeons(and)Dragons Miniatures -DDM

Kelvar- they will still be making miniatures, but the format of the packs is changing and they will be geared more towards the RPG. The skirmish game will no longer be supported.

Ok, silly me! Thanks!


Lance Schroeder wrote:

Sadly customers won't get that warning most of the time.

For example: This spring Black Industries released the Dark Heresy Warhammer 40,000 RPG and within two months had cancelled the line without warning. Only after this announcement did they decide to sell the line to a different company. And Dark Heresy sold out from what I understand!

WotC's cancellation of the old 2e settings for AD&D also came out of nowhere, as did their decision on the Alternity line and settings. Same with White Wolf when they re-wrote the world of darkness. Last Unicorn Games with Star Trek. Decipher with both Lord of the Rings and Star Trek.

I think you get my point. As much as you would hope that a company would give its fans warning of their future plans...sadly, we don't get that warning.

For all we know, the developers don't get any warning either until some bean counter comes down and says "Quit working on product X. We are cancelling the line as it is not as profitable as we think it should be."

As much as I like Paiso, I wouldn't be surprised if at some point in the future they cancel the Pathfinder line without warning. I hope this won't be the case, but it's just business, and if a product isn't profitable a company can not continue supporting it.

White Wolf gave a full year's warning when they were re-booting the World of Darkness.

Silver Crusade

Pathfinder Adventure Path Subscriber

Actually, give that the promo campaign of Demonweb expansion and the re-make of older sets for DDM 2.0 were in a full swing when the news on DDM game cancellation arrived - I believe it was a case of:

"Uhm guys, sorry about that but the miniatures game is getting the axe. Yes, we know you were deep in work on it but hey, shareholders rule this party. So now please, explain nicely to the customer base that the organized play is dead and yeah, that expansion pack you are about to ship is pretty much worthless. Cheers !"

I think Scott Rouse has one of the most stinking jobs ever - all the poor guy does is bringing bad news to the people ;)


Adventure Path Charter Subscriber; Pathfinder Starfinder Adventure Path Subscriber
blope wrote:

Eileen- Dungeons(and)Dragons Miniatures -DDM

Kelvar- they will still be making miniatures, but the format of the packs is changing and they will be geared more towards the RPG. The skirmish game will no longer be supported.

Whew! Okay, thanks for the heads up! I was nervous for a while there! I really enjoy collecting the miniatures and I'd be disappointed if they stopped making them. I like Reaper's Legendary Encounters line, too, but it is growing very slowly over there.

Thanks again!


Gorbacz wrote:

Actually, give that the promo campaign of Demonweb expansion and the re-make of older sets for DDM 2.0 were in a full swing when the news on DDM game cancellation arrived - I believe it was a case of:

"Uhm guys, sorry about that but the miniatures game is getting the axe. Yes, we know you were deep in work on it but hey, shareholders rule this party. So now please, explain nicely to the customer base that the organized play is dead and yeah, that expansion pack you are about to ship is pretty much worthless. Cheers !"

I think Scott Rouse has one of the most stinking jobs ever - all the poor guy does is bringing bad news to the people ;)

Would you rather they made the announcement after the expansion release? Wouldn't they then be accused of having deceived people into purchasing a product that would soon no longer be supported?

When do people feel would be an appropriate time to share this news? Immediately after the latest expansion comes out? Should they just release the expansion, say nothing for several months, and then reveal the game isn't being supported any more? Should they announce the game is likely to no longer going to be supported in a year, but then release three or four expansions that will likely not sell well?

None of these seem like good solutions. They made an effort to revitalize a game that was losing its audience, their data indicated the effort was not successful, and so they decided to end the line, change production to address the concerns of those who were buying the minis, and went ahead and announced this to their customers.

I'm really not sure what people feel would have been a better approach here. The D&D Mini line, as focused around the Miniatures game, was - from their data - in need of a revamp. When only 10% of those purchasing the minis were doing so solely for the minis game, it was clearly an investment of time and resources with very little profit return - and, honestly, not that much gaming interest.

Since the majority of people buying the minis were doing so for the RPG, listening to the desires of the RPG community and revamping the minis line to respond to those desires is just a good move - both in terms of business and gamer support.

I mean, I certainly extend my sympathies to those who are fans of the minis line, and disappointed to have their game coming to an end. I've been there before. But sometimes, a game just doesn't have enough of a fanbase to justify being produced. Fan support is of course still possible - but expecting a company to invest money in a non-profitable equation is not exactly reasonable.

Now, as for the original concern - "Could this happen to D&D?" - I find it very unlikely. For one, the D&D Minis game was in a strange situation, where the product it was focused around - the minis - were also being purchased (in much larger quantities) by those who didn't actually play the minis game. Whereas those who purchase the D&D books and material do so, pretty much universally, to play D&D. This means that while the D&D Minis game was cancelled without much notice, there are likely to be a lot more signs if such a thing was coming for D&D.

If the D&D line does suddenly drop to being extremely unprofitable, then sure, they are likely to stop producing material for the game. Whether they would try to revitalize it with another new edition, or just drop the license right there, is hard to say.

But that is the same for any game. Is a game drops to 10% of its former audience and no one is buying any of the material for it, the game will probably cease being supported.

Honestly, I don't see this as remotely likely or worth a single moment of concern. The gaming industry is doing well enough, 4E is selling well by most reports, and the D&D core concept is strong enough that I think it would take something catastrophic for it to lose a fanbase. D&D is one RPG among many, but it is a central one. D&D Minis was one minis game among many... but a newcomer on the scene, filling a relatively specific niche, with many of those who would be its target audience already having games to fill that gaming need (Warhammer, etc).


So sales dropped? Figures. They followed the quality of the product line.

I stopped buying a year ago or so, and I was a heavy buyer. I'm sure they chased off other customers, too. You reap what you sow and all that.

And what would stop them from pulling the 4e-plug like that? Well, nothing. If it doesn't sell, they pull. Could happen tomorrow. Of course, they could also determine that some of their sales are cannibalised by third party publishers, and pull their plugs first, and see if that boosts sales.


KaeYoss wrote:

So sales dropped? Figures. They followed the quality of the product line.

I stopped buying a year ago or so, and I was a heavy buyer. I'm sure they chased off other customers, too. You reap what you sow and all that.

I also stopped buying when it was clear the quality of the miniatures had declined from previous sets. I'm two sets behind. I'm an avid miniature collector of both plastics and metals, but there's a certain standard of quality I will not lower myself to. With some of the better earlier sets, I had thought plastics were approaching the LOD that metals achieve, but then something happened and they went back to being blobs. Someone in QA needs to have a larger voice and pull with the company.

I'm still thinking of buying into the newer sets, but only for the monsters. Most of the character models are crap, and don't hold a candle to the LOD that metals provide character minis other than you can throw them at people and they won't hurt as much.

Scarab Sages

D&D could suffer the same fate, though it's unlikely.

What it tells me is that when you lower the standards below the customers' expectations you pay the price with lesser returns. Your product becomes worthless in the customer's eye, and this eye is ALL that matters. I wish they would learn from that. They could, if Hasbro wasn't itself pushing for greater returns (and thus a concentration of effective brands) from its subsidiary in the background.


I must live under a rock sometimes.
I thought D&D miniatures were primarity purchased by most people for the D&D RPG.
I never thought the DDM Skirmish game was a big deal. Read the rules but never played it.
When WotC announced that they would still make miniatures but they would no longer support the skirmish game. I was very indifferent and even happy because of the boosters being just monsters and PCs being non random. What a great change.
I just thought DDM went the way of Spellfire and Dragon Dice.
Im very shocked by the amount of outrage.
Like I said....Under a rock.

Anyway to answer your question. If 4th edition sales are doing poorly WotC wont let on to this fact at all. They will just up and announce a cancelation. It will happen just like this if it does.

Maybe years later of no D&D 5th edition will be unveiled by WotC or another company will take D&D off their hands and release it.

As a matter of fact...thats what I expect to happen.
(But then again there's that whole under a rock thing)


Varl wrote:
With some of the better earlier sets, I had thought plastics were approaching the LOD that metals achieve, but then something happened and they went back to being blobs.

I think I know what happened: The guy in charge was replaced. That happened between Underdark and Wardrums. Underdark was the best set they did, but after that, Schubert was put in control of the line, and the line went downhill, starting in the very next set when the quality of the paint jobs was reduced trastically - but not in the figures they showed us: Those still were nice enough. But the stuff you actually got was almost monochrome. Seriously: some promo pics had minis with 6 colours or so, and the actual product had 2 or 3.

Only after a general outrage did they admit that something went wrong there - and started showing the crappier pics, because they said they couldn't deliver the better quality in the final products any more.

Jason Grubiak wrote:

I must live under a rock sometimes.

I thought D&D miniatures were primarity purchased by most people for the D&D RPG.
I never thought the DDM Skirmish game was a big deal. Read the rules but never played it.
When WotC announced that they would still make miniatures but they would no longer support the skirmish game. I was very indifferent and even happy because of the boosters being just monsters and PCs being non random. What a great change.

It's not just the loss of the Skirmish game (though I liked that, too. Couldn't play in any tourneys, though, because they pretty much left my country, if not my continent, out in the rain in matters of product support).

It's the fact that the prices went way up. Compared to the last prices I paid, they increased by 100% per figure. And I don't believe for a second that the quality will go anywhere but further down....

Jason Grubiak wrote:


Anyway to answer your question. If 4th edition sales are doing poorly WotC wont let on to this fact at all. They will just up and announce a cancelation. It will happen just like this if it does.

Maybe years later of no D&D 5th edition will be unveiled by WotC or another company will take D&D off their hands and release it.

As a matter of fact...thats what I expect to happen.
(But then again there's that whole under a rock thing)

I don't know whether D&D would be sold again, but one can hope. The game needs to get into better hands again if you ask me.

Maybe the combination of wotc dragging the game down and the rising prominence of WoW will mean that the game will be cheap enough for Paizo to buy it. Wouldn't that be something?


KaeYoss wrote:

I think I know what happened: The guy in charge was replaced. That happened between Underdark and Wardrums. Underdark was the best set they did, but after that, Schubert was put in control of the line, and the line went downhill, starting in the very next set when the quality of the paint jobs was reduced trastically - but not in the figures they showed us: Those still were nice enough. But the stuff you actually got was almost monochrome. Seriously: some promo pics had minis with 6 colours or so, and the actual product had 2 or 3.

Only after a general outrage did they admit that something went wrong there - and started showing the crappier pics, because they said they couldn't deliver the better quality in the final products any more.

Wow. Talk about deceptive marketing. Carrot dangling at its finest, only the carrot is plastic.

I've always wondered what makes a company replace a guy that's proven to deliver quality for the guy that doesn't when you know it will have to have an effect on the line, which hurts the entire company. Shortsightedness.


Varl wrote:
I've always wondered what makes a company replace a guy that's proven to deliver quality for the guy that doesn't when you know it will have to have an effect on the line, which hurts the entire company. Shortsightedness.

Profit Margins & Greed. (i.e. Guy A will cost less to employ than Guy B, so replace B with A.)

Replacing "trouble-makers" with "yes-men".

"Rightsizing".

Just to name a few.


Varl wrote:
I've always wondered what makes a company replace a guy that's proven to deliver quality for the guy that doesn't when you know it will have to have an effect on the line, which hurts the entire company. Shortsightedness.

Yep.

In hindsight, these decisions can seem profoundly stupid. What WotC did was replace an ailing product line with crappier products. How, exactly, did they think that would increase customer demand?


Tatterdemalion wrote:
In hindsight, these decisions can seem profoundly stupid. What WotC did was replace an ailing product line with crappier products. How, exactly, did they think that would increase customer demand?

I have no idea, but one has to wonder about the motives of any company that replaces someone who has proven to be a valuable asset to the company in favor of someone they *hope* improves the company for less money. Isn't that a bit like spending less on the lottery but expecting your odds of winning to go up?

As with many, many things in life, you truly do get what you pay for.

The Exchange

There are plenty of reasons why this might have happened but blaming Steven Shubert (or any individual) could well be wide of the mark. After all, WotC outsources the production of these things to China, and painting the minis is a skilled job. The company in China may have problems holding on to skilled artists and increasing production costs (the price of oil, labour, and so on) might mean that producing within the allocated cost might be more difficult (over the period we are talking about, the cost of oil rocketed and Chinese labour is nothing like as cheap as it was several years ago). You guys really need to start getting more of a grip on how business works before you start implying things about individuals. WotC is a profit-maximising entity, not a charity to provide you with whatever D&D materials you want of the highest possible quality while charging you next to nothing. WotC's marketing has been odd, to say the least, over the last year or so. But the conspiracy theories are getting a little old.

RPG Superstar 2009 Top 32

Aubrey the Malformed wrote:
There are plenty of reasons why this might have happened but blaming Steven Shubert (or any individual) could well be wide of the mark. After all, WotC outsources the production of these things to China, and painting the minis is a skilled job. The company in China may have problems holding on to skilled artists and increasing production costs (the price of oil, labour, and so on) might mean that producing within the allocated cost might be more difficult (over the period we are talking about, the cost of oil rocketed and Chinese labour is nothing like as cheap as it was several years ago). You guys really need to start getting more of a grip on how business works before you start implying things about individuals. WotC is a profit-maximising entity, not a charity to provide you with whatever D&D materials you want of the highest possible quality while charging you next to nothing. WotC's marketing has been odd, to say the least, over the last year or so. But the conspiracy theories are getting a little old.

This also goes to the original question asked in this thread.

If, in the unlikely event that D&D fails to make money (or just "break even" in the current environment), then WoTC would likely cut the product line(s) and it would be the right thing for them to do.

WoTC is not a "public trust," it is a business enterprise.


Lord Fyre wrote:


This also goes to the original question asked in this thread.

If, in the unlikely event that D&D fails to make money (or just "break even" in the current environment), then WoTC would likely cut the product line(s) and it would be the right thing for them to do.

WoTC is not a "public trust," it is a business enterprise.

Customer relations is part of what a business enterprise does.


Aubrey the Malformed wrote:
...But the conspiracy theories are getting a little old.

They aren't conspiracy theories, they are incompetence theories -- there's a difference :)

And complaining never gets old...


KaeYoss wrote:
Customer relations is part of what a business enterprise does.

Not all of them :/


Of course it's a business. The typical response to product criticism is that it's a business, and that it's in business to make money, as if that were some kind of epiphany. When all is said and done, the last few lines have been significantly below the standard they established themselves, so it really shouldn't come as a surprise to anyone that collectors notice subtle things like declining quality over time and question a company's commitment to staff or procedures that have clearly changed somewhere down the line.


KaeYoss wrote:
Lord Fyre wrote:


This also goes to the original question asked in this thread.

If, in the unlikely event that D&D fails to make money (or just "break even" in the current environment), then WoTC would likely cut the product line(s) and it would be the right thing for them to do.

WoTC is not a "public trust," it is a business enterprise.

Customer relations is part of what a business enterprise does.

Well yes. Which is why they made this announcement before the newest set came out, so people didn't buy into it under false pretenses.

I brought this point up earlier, but never saw it answered: People are complaining this line was cut without warning. When do you think would have been appropriate to announce the line was failing? Several sets ahead of time, to ensure those sets are completely nonprofitable? After the latest set release, to give an impression of truly deceiving people? Or should they just stop production for a year without explaining why, and then say that the D&D Minis game is over?

They announced it more than a set ahead of the change, with explanation given for the reasons why. Doppelganger's original post complains that this puts financial hardship on his friend who resells DDM singles. I certainly feel for his friend, and wish him the best in finding a new trade, but WotC is not entitled to keep producing the set for his sake.

He wants them to give some advance warning - isn't that what this is?


Varl wrote:
Tatterdemalion wrote:
In hindsight, these decisions can seem profoundly stupid. What WotC did was replace an ailing product line with crappier products. How, exactly, did they think that would increase customer demand?

I have no idea, but one has to wonder about the motives of any company that replaces someone who has proven to be a valuable asset to the company in favor of someone they *hope* improves the company for less money. Isn't that a bit like spending less on the lottery but expecting your odds of winning to go up?

As with many, many things in life, you truly do get what you pay for.

Except that the line was already failing. The high-quality miniatures being produced were no longer profitable.

Now, there are various ways to increase the profit threshold - they could increase the price of the minis, or reduce the cost it took to produce them. I believe they tried both these things. They hoped the demand would remain the same despite the changes, thus making the line profitable again. In the end, it didn't work, and it is easy to blame them for this - but what other options did they have?

Continue producing the high-quality minis and simply assume the failing line would reverse itself on its own? That doesn't seem a smart move.

Cut prices across the line while keeping the quality high, thus completely sacrificing short term profits in the hope of bringing in a larger audience and then moving the price back up? That seems to be what you are suggesting. Given that seems to have been the original plan for the line, and it didn't work, I don't see throwing more wasted money at the problem as a recipe for success.

In the end, the line failed for a simple reason: There simply wasn't enough of an audience for the D&D Minis game. There seems to be enough interest in D&D Minis in general - and specifically, fans were mostly interested in higher quality, less randomized minis, with the ability to choose whether they wanted player packs or monster packs. So, that is what they plan to offer, at a higher price per mini.

That seems to be about the best plan they can offer - and yet people are still complaining.

Yes, it would be nice to get all these things for free. But that simply isn't viable for the company, and expecting that WotC should be losing money to benefit the fans is downright absurd.

1 to 50 of 75 << first < prev | 1 | 2 | next > last >>
Community / Forums / Gamer Life / Gaming / D&D / 4th Edition / What would stop WotC from doing to D&D what they did to DDM? All Messageboards

Want to post a reply? Sign in.