I've had a lifetime sub to LOTRO since late 2008. I mainly got into it for the strong IP and iconic setting. Their sustainability from having a sub-based model quickly eroded and they went FTP in late 2010. I was skeptical at first, but got with the program and trusted their statement that the store was for "convenience, not advantage." They retracted that pledge soon afterward when they released store-only relics for legendary items, which for certain niche roles like my tank, were better than anything you could get ingame.
I recall Ryan making the same pledge and sincerely hope he will be able to keep it. I do have faith that he will given that PFO will start small and focus on being sustainable by keeping costs and the playerbase low initially.
Anyways, I tire of the pointless grind in LOTRO aimed at getting the best traits and legendary items. Legendary items these days are more disposable than burner cellphones, as you throw them away to get the next one each time the level cap advances.
I appreciate that Ryan has stepped out and said that almost all items in PFO will be disposable and have a high turnover given how easy it will be to be killed and looted in the wilderness. This brings the focus back to lasting character growth and the lasting impacts you will have on the world rather than ephemeral displays of wealth and power.
It's only been about 5 days since I accidentally discovered this game by digging through Massively and I must say I am already more invested in it than I will ever be in LOTRO. I will most likely quit LOTRO to play this fulltime despite having a lifetime sub.