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I went to Gen Con the first time in 2004. It was the 30 year anniversary of D&D and it was everywhere. Wizards had a huge booth and the RPGA hall was the largest gaming area. Paizo didn't really exist as an RPG publisher. I think they had a small booth for Dungeon and Dragon magazine.
In 2008 Wizards was launching a new edition and they were still very present. Their booth was smaller but still one of the bigger ones. They had the entire Sagamore Ballroom for their organized play.
Paizo had a very nice area in the exibit hall and the Pathfinder core rules beta was flying off the shelves. They had a decent sized room to launch their Pathfinder Society Season Zero in.
2014 was the first year I've been back and wow what a difference 6 years make. Now Paizo is in the Sagamore Ballroom and Wizards has an area about half that. Paizo's retail area in the exibit hall had a line to get in most of the time and I think they sold out of all their new releases. Wizards doesn't even have space in the exibit hall. They had one small retail booth in their organized play area that I believe was manned by Gale Force 9.
I don't know how much that translates into sales, but I was pretty impressed by how much stuff Paizo has and how enthused people were by it.