Lone Wolf Development has just announced what would appear to be a new Paizo policy.
http://www.wolflair.com/blog/2017/02/06/realm-works-content-market/
Specifically that when a partner publishes a Paizo product in some new format the only way to purchase the new format product will be to buy, or to already own through Paizo, the PDF of the same product.
I have some thoughts on this.
1) Are you guys going to take steps to make buying physical copies of your books worthwhile? Specifically when bought through a FLGS? Have you considered joining http://www.bits-and-mortar.com/ or doing something similar?
2) Some of us have a substantial amount of your product dating back to a time when there were no PDF's or before portable devices became common. I bought Rise of the Runelords not long after it first came out. I then bought the anniversary hardcover from my FLGS because I wanted the hardcover and the update to PF rules was appealing. I very much want the Realm Works version to make the next time I run it even better but the prospect of buying the PDF(s) and then the RW package is more than a bit daunting.
I know you are skeptical of new mediums and have to protect your income but this policy strikes me as bad for retailers and bad for your oldest customers.