|James Jacobs Creative Director|
It's always a difficult line to walk when writing text for marketing purposes. You want that text to be exciting and compelling... you want not only to entice potential customers into wanting to play the adventure, but ALSO to entice buyers, distributors, retailers, and the like to actually pick UP the product to put on shelves so potential customers will even have the CHANCE to buy it.
Furthermore... it's possible to keep too many secrets from players. If instead we said something like "Led by a mysterious leader from within an icy crypt" or "can ally with unusual companions" or "sent to an elite academy run by mysterious trainers" or the like... they'd cut back on the spoilers a bit... but at what cost? It's more exciting to know some teasers in lots of cases. That's why they call some movie trailers "teasers"—they're meant to tease people and get them excited about seeing a movie.
And just like movie trailers... it's absolutely possible to reveal too much in the marketing text. But weighed against the risk that what you talk about ends up being so boring that people lose interest... I'm afraid I'd have to side on the spoiler-heavy option purely on the business side of things.
Of course... there's other things that we haven't mentioned that ARE still secret—never fear!
But in the end... if you're a player who wants to play in an adventure path and you're worried about spoilers... you might want to practice not reading the back covers or advertising blurbs and all that for those adventures anyway. I've done that with movies before—when I know I want to see a movie I'll deliberately NOT check out the trailer for it.
And in any event... sorry for the spoilers in this one's description. As I said above, it's a constant give and take in creating these blurbs. We'll try to avoid doing too much more "give" in the future... but I can't PROMISE a spoiler-free future. (Especially since I'm not personally writing any of the Giantslayer blurbs!)