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How it will sell is oversimplifying things.
"Whether or not we have the staffing power and development time and editorial hours to produce a module when we're focusing those resources on other lines" has, for the past few years, been a MUCH more influential factor on how many modules we produce than how well they sell does.
My hope and goal is to get modules going several times a year once we're over the significant hump of how much work launching 2nd edition was.

j b 200 |

I would imagine Plaguestone to sell like gangbusters, if only b/c it is an introductory adventure to P2. I'm buying it as a way to ease both myself as GM and my players into P2 without shelling out for an AP that may not make it to book 2 (if say the table decides to stick with P1).

Anguish |
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My hope and goal is to get modules going several times a year once we're over the significant hump of how much work launching 2nd edition was.
Ouch. That's not so great.
A huge part of why my groups aren't playing other systems is the (relative) lack of prepared adventure material. For instance, we're all Expanse fans and several of us bought the rules book, but strangely can't find the time to create an adventure worthy of the setting and rules.
Long story short, more than any affinity or antipathy towards PF2, the availability of adventures will drive our a adoption.
Heck, we still dip into Dungeon periodically when things fit our storyline. Not having a library of adventures isn't appealing.

j b 200 |
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Heck, we still dip into Dungeon periodically when things fit our storyline. Not having a library of adventures isn't appealing.
There's always a plethora of PFS content if you're really hard up for content.
I will sometimes take a scenario or even an encounter from an older AP and maybe reskin it for a current campaign.