Informed Consumers: NPR Covers Business Intelligence in Gaming


Pathfinder Online

Goblin Squad Member

My vocation is business intelligence, my avocation gaming, so this story easily caught my ear this morning. I thought, given the demonstrated breadth of interests of the participants here, that you'd like to read or hear it.

How Video Games Are Getting Inside Your Head--And Wallet

Goblin Squad Member

discursive opinions:
Certainly from observations of a friend banning his 13 yro son, from using a computer and noting improvements in his general behaviour (less angsty) for some bad behaviour, then allowing limited time, that was a big improvement to gain the right time use to useful use, back, it seemed. Two younger nephews don't behave well when playing computer games and throw tantrums so I'm surprised my brother continues to allow them. But actually tv is little less different on their behaviour and I'd encourage my brother if he ever listened to limit passive entertainment for these kids or link it to gaining credits to "spend" to be able to spend time looking at screens for entertainment (ironically gamifying being able to game) and/or balance the account with "outdoor time" or in my own mother's immortal words: "Get out and get some fresh air!"

I'd never allow kids or advice against the above from such games as candy crush / puzzle & dragons from what I've seen of them. There was an article in gamasutra by someone who studies gambling/games on candy crush and explaining the operant conditioning and "pain fun" (restricted gratification) only just recently. It's no coinncidence that addictive activities such as gambling/alcohol/narcotics (perhaps even risk-taking or speed-sensations, odds-guessing etc) affect some personalities more than others and are higher on the scale of addictiveness and hence need more restraint when used. If games are using any of these (eg even pattern connections (match-3) for that eurika feeling) then the reward mechanisms of our brains are being played with in some way and it's worth understanding doubly-so for kids, particularly when they melt-down into tantrums which could easily have been avoided! Perhaps the best thing to teach kids is that reward feeling for completing a piece of work that was complex and required skill and you finally complete it and hand it in - you feel "elevated" or as if your brain is expanding (like Neo in the matrix is good scene when he stops the bullets!).

The one silver-lining is hopefully exposure to such "sales tricks" toughen up people to recognize them and not make the same over-spending mistake again on virtual pixie-dust, if they are able to self-reflect and modify their priorities and if kids probably with a little help from informed adults.

Goblin Squad Member

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It may be of note that in my science fiction novel (I've received the first two hundred pages back from my final editor), business intelligence is relied on by corporations in the future to identify aptitude among gamers.

Rather than leaving society to dither around worrying about the way players devote so much time to their games, why don't we use these games to identify leadership, problem solving, and social wizardry?

Then use that information to effectively target our education investments?

Fear limits our ability to use our cultural potential, in particular because of privacy concerns. Yet the ability to use our systems of entertainment as a productive resource would be an intelligent application of our capabilities. Perhaps there is a way, but most certainly the data we could potentially gather should be archived as a national treasure until it can be used. Imagine an NSA-level organization working to solve problems.

Player EULAs should incorporate permissions for potentially using the data using the techniques of both business intelligence and psychology, specifically to identify wizards. They and/or their parents should have access to that information. I believe such a system would easily replace SAT and other diagnostic tests, were the method to become socially accepted.

It might be that online games could be crucial tools to solve our educational challenges.

Goblin Squad Member

@Being, how do I PM you? I'm sure I saw that option then it has -off again?!

Goblin Squad Member

1 person marked this as a favorite.

Click on his icon, and then at his page, look for a link (upper left) that says "Send Private Message."

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