You may be wondering how it's possible that's passed you by. So is everyone else.
A GAME OF THRONES: GENESIS (the 'A' and the 'Genesis' are there to ensure no-one gets sued by HBO) is a PC strategy game which allows you to control one of the Great Houses of Westeros. Though apparently not the Greyjoys, as they were too hard to implement or something. There are several scenarios, beginning with Nymeria's invasion of Dorne 1,000 years before the books and ending with Robert's Rebellion. Amongst the scenarios is one where you control Aegon the Conqueror as he invades Westeros. Given the presence of dragons, that'll probably be the easiest campaign.
The game's unique selling point is that military activity is not mandatory. Instead, you can win the Iron Throne through skillful negotiations, behind-the-scenes plotting, economic sabotage, timely political marriages or assassination. Which sounds kind of cool, but no-one knows if it works because the developers have refused to reveal how it all works. They've also refused to show any substantive gameplay videos and there's no indication there will be a pre-release demo either. And the developers, Cyanide, have a terrible reputation for releasing bug-filled games that take years to become playable. Suffice to say that many people are predicting a turkey.
Possibly slightly more interesting is GAME OF THRONES: THE RPG, which Cyanide are developing for release for late 2012. This game will be more WITCHER/DRAGON AGE-esque and will be a story-based RPG, featuring a rotating POV structure like the novels, moving you between several characters who are caught up in the War of the Five Kings. The RPG just got the official recognition nod from HBO and will apparently be using HBO art assets, actor likenesses and - maybe - actor voices, which could be cool.
The strategy game isn't really getting me fired up though. Hopefully it'll be good, but for it to be this late in the day with almost no info or reviews about the game is not a good sign.
Could be mildly interesting, but I'm not really into real-time strategy. I played Starcraft 2 (and will play the expansions, and have some open games here and there), but that's more because it's Starcraft. I'm much more into round-based stuff.
And this game comes out shortly before Might and Magic: Heroes VI, which will provide all the fantasy strategy fix I'm going to need for the foreseeable future.
And already is (though the limited levels available in the Beta start to get repetitive...)