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My group tends to pass one copy of each dragon around - and end up wanting to see different articles in the same mag in the middle of a fight. to solve this I took all of my copies, and started making a 3 ring binder for each class, then a bigger one for class acts/sage advice/and ecology of... articles (each seporated of course). The problem I've run into though, is that where one artcle finishes, on the back is the begining of the next one. This also prevents them from accidently reading a more DM themed article that I may be using(and have in my own binder.
While some of the time this is not a problem, as the article starts with a full page peice of art.. I later see plenty of full page adverizments that are clumped together which could have been spread out throughout the magazine after and article to prevent this from happening.
Just a suggestion I ran into, and thought that I am most likly not the only on with this type of problem.
Maybe the other members of your group needs to subscribe, too.
On the other hand, that sounds so cool. I could only wish I had more members of my group trying to apply stuff they read about in Dragon. Maybe not in the middle of a combat -- but hey, if it works, then go for it.
That's good thinking, Cpt_kirstov. You—the reader in general—finish an article, you turn a page, you see an ad. Maybe you think it's more of the article for a second; that's okay, because you soon realise it's an ad and it's not trying to trick you that it isn't.
Conversely, if you put too much advertising at once, they might ignore the pages of ads until they hit something that looks like another advertisement. This doesn't matter, because people reading it on the shelf are probably going to flick through anyway, and people you've already sold it to are probably going to read the entire magazine if only to get their full money's worth. (Disclaimer: I only have experience in internet advertising, not print advertising.)
As for your problem, tell the players that they have to pay attention during the game. Sort out some other time that they can read the magazine - at my old group, we would lend each other the latest D&D books to read between gaming sessions.
As a rugged veteran of high-school newspaper layout(years ago), I don't think it would work exactly that way.
Typically, when one article ends,you would have to put in an ad for two pages. Each article usually starts with facing art. A piece of art and the start of the article usually go together, so they can't be split up.
It seems, though, that two pages of ads will make them seem cluttered or compete. Having them at the start of the article also distracts from the beginning of that article. A better place is near the middle or end, i guess.
Anyways, great idea, but I don;t think they could do it.
Maybe copy the first page and put it in the binder?