Here's a suggestion for you Hyrum - as a loyal Paizo customer, I do not find that Paizo products and in particular the Pathfinder RPG line are "visible" enough in my local game store. The books are on a shelf, near the back, spine out and behind a counter (the store owners are afraid of people picking up a book and walking out). As a result, the only way to really know they are selling Paizo/Pathfinder is for the customer to know enough to ask to see your products.
I am sure this is the case at many other game stores. You need to make your products more visible - store owners won't do so on their own - maybe ship these guys posters to put in windows? Maybe make a small cardboard stand-up display (for putting on a counter). Maybe make a big cardboard stand-up display (for putting on the floor). Anything to make people in the store notice the name Paizo/Pathfinder and think "hey cool, that looks like something I want to learn more about" and ask to see the books and get hooked.
Anyhow, I hope this helps!