They lost 2 stars for the product and 2 stars for the shipping delay in comparison to their competition.
I purchased a blue set from Paizo and 4 days later purchased a green set from one of their east coast competitors. They both shipped the same day and arrived here 9 days after the Paizo set was ordered. I also paid 16 cents less for the east coast order. The money means nothing to me as I would pay a couple of dollars more gladly to support the local guys (I live 30 miles from Paizo), but in today's economy, you can't be moving that much slower than your competition and expect to get repeat business.
Now the green set came with 3 "Marked" tiles to the blue set's 2; 2 "Prone" tiles with none in the blue set; and the blue set included one each of the "bloodied", "invisible", and "stealth" tiles, none of which appeared in the green set. Each set contained 32 tiles, but that sort of quality control in the distribution of tiles, tells me I cannot trust the manufacturer and will not buy the other colors.
So in short, I cannot recommend this product and have decided to go with a different conditional marking solution.
Paizo's creative departments are top notch, best in the biz, IMO. But their shipping/logistics department needs a swift kick in the arse. They have lost my business for any products that I can purchase elsewhere.