If I wanted to read a story, I'd buy a novel or compilation (in fact, I have too many unread ones laying around already). As far as I'm concerned, the fiction section is a waste of space.
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Unless, of course, it came with crunchy game statistics for the characters, creatures, items, etc. featured in the story. Sort of like the old "Mage Gathering" articles (Dalamar, Elminster, and some other wizard getting together to talk about spells).
