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The pdfs of the old Dungeon and Dragon magazines cost $4.95. Who sets this price?
I ask because I've really grown to like having a pdf and print copy of my Pathfinder stuff. At $4.95 I might get pdf of one or two really good old Dungeons, but that's about it. However, if they were cheap enough, I might be willing to digitize my entire collection.
Do you set the price yourself or does Wizards tell you what to charge? Or do they receive a flat fee on each one and Paizo has to add a little to make a profit? Do you sell many at the current price? Consider dropping the price as much as you can and go for volume sales.
We set the price for Dragon and Dungeon PDFs based on the fairly standard practice that PDFs generally sell for about 30% off the print price, and most of these issues had a $7 cover price (some print issues cost more, but we left the PDF price constant).
I think it's a reasonable value; a lot of customers must agree, because we sell enough of them that we don't feel a need to change the price anytime soon.