
Gabriel Almer RPG Superstar 2015 Top 8 , Dedicated Voter Season 6, Marathon Voter Season 7, Marathon Voter Season 8, Marathon Voter Season 9 aka Amanuensis |

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Make it both evocative and informative.
Give some background and interesting details. Only include things that are useful for the GM or interesting for the players.
Don't repeat anything that is obvious just by looking at the map.
Make every word count.
Show the map to your pit crew and ask them to "walk through" it, describing what they see while and what they do as they move from area to area. Their questions and comments reveal any weaknesses and interesting bits they want to know more about. Consider answering their questions in the text if you can't answer them by making your map better.
I don't know if that helps, but that's what I would do if I were a contestant.

Nazard Marathon Voter Season 6, Dedicated Voter Season 7, Marathon Voter Season 8, Dedicated Voter Season 9 |

I feel that the fifty words are a text that you would submit to the developer, not to publish, given the suggestions for its use: the entry may include up to 50 words of explanation not presented on the map itself. This may be used to explain symbols and shading (to increase map clarity by not presenting that information on the map), to describe background about the location presented, or suggest a specific encounter that may take place at the location.
Explanations of shading don't sound like the stuff that pops off the shelf to me. I don't think anything says you can't use the 50 words to write an eye-popping sales pitch for the map, but I'll still vote for a good map with a work-product-style explanation.

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I feel that the fifty words are a text that you would submit to the developer, not to publish...
I think you're reading too much into it. In real life, it's very unlikely that a developer asks you to submit just a map, without an adventure or encounter. As far as I can tell, the 50 words are for the judges and voters, and I believe the main reason Paizo changed the round 2 rules to include the 50-word description was that fans requested it.

Nazard Marathon Voter Season 6, Dedicated Voter Season 7, Marathon Voter Season 8, Dedicated Voter Season 9 |

Nazard wrote:I feel that the fifty words are a text that you would submit to the developer, not to publish...I think you're reading too much into it. In real life, it's very unlikely that a developer asks you to submit just a map, without an adventure or encounter. As far as I can tell, the 50 words are for the judges and voters, and I believe the main reason Paizo changed the round 2 rules to include the 50-word description was that fans requested it.
Sorry, I had meant to say cartographer, not developer, but your point is well taken. So not developer, and not to publish, but to sell the map to the voting public.
Which means we now have to decide upon our own magic ratio between style and substance. Flashy style can use up words and as Tom Forkbeard says, 50 words does not go far.
My own blurb consists of two sentences on the history of the locale, followed by one sentence on its current state and potential habitation. I chose to give it a provocative opening, but most of it is just bare-bones "this is what it is" without a lot of extra adjectives. There just isn't room to wax too eloquent.
And just to put things in context, that last paragraph of mine was 58 words. Cut off the unnecessary last sentence, and it would just squeak in.

Chris Shaeffer RPG Superstar 2015 Top 16, RPG Superstar 2013 Top 32, RPG Superstar 2012 Top 16 , Dedicated Voter Season 6, Star Voter Season 7, Star Voter Season 8, Star Voter Season 9 aka Hodge Podge |

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Sorry, I had meant to say cartographer, not developer, but your point is well taken. So not developer, and not to publish, but to sell the map to the voting public.
Well, that's how I see it, anyway. If the judges disagree or have any advice on what kind of things they'll be looking at, I hope they'll chime in. *hint hint*
Speaking of art notes (which is what you or the dev sends to a cartographer in a real project), I don't think that's quite what the 50 words is intended for, though there are some similarities.
This part is something you would probably include in art notes: "This may be used to explain symbols and shading (to increase map clarity by not presenting that information on the map)", whereas this part is something you probably would not "to describe background about the location presented, or suggest a specific encounter that may take place at the location" unless it somehow helps the cartographer visualize the location.

Nazard Marathon Voter Season 6, Dedicated Voter Season 7, Marathon Voter Season 8, Dedicated Voter Season 9 |

Jerry Keyes RPG Superstar 2011 Top 32 , Marathon Voter Season 6, Dedicated Voter Season 7, Dedicated Voter Season 8, Dedicated Voter Season 9 aka surfbored |

Liz Courts Community Manager , Star Voter Season 6, Star Voter Season 7, Star Voter Season 8 |
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As one of your judges for round 2 (and as a cartographer), the kind of thing I would expect to see in your text description includes (but is not limited to):
- Thematic details: Is it an overgrown mess? Dirty? Shiny and Chrome? Blood spatters? Any glowy bits?
- Major topographical elements: toppled statues, pillars of rock, trees, rivers.
- Environment: Desert dirt is different than forest dirt.
The technical details (elevation indicators, scale, secret doors, windows, trap doors) do not need to be in the text description.
One of the other things I will be looking at on the map is: how fun will this be to run an encounter in, both as a GM and as a player? Are there fun variations in terrain that I can use as choke points? Ambush sites? Is all just a flat expanse? Can I use elevation to my advantage? Is the rogue going to be able to sneak attack somebody here? Will I long for the days of bouncing lightning bolts?
Okay, maybe not that last two, but you get the idea. If the battlemap comes out, I want it to be fun and memorable for both sides of the table.