RPG Superstar 2015 Top 16, RPG Superstar 2013 Top 16
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After watching Gary Kovacs' TED Talk on "Tracking the Trackers," I installed Collusion.
Paizo.com doesn't report your activity to any trackers. It doesn't even show up in Collusion.
And that's awesome. Thanks, Paizo.com, for doing your part to protect our online privacy.
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1) It is entirely possible the Paizo being a custom built site can do all its analytics internally, or by merely processing the Web Access Logs that are produced by most web servers through a number of off the shelf analytic tools.
2) I think it is any company's right to track customer behaviour within a private space (like Paizo.com), it is what they do with that data that matters. A typical use case for that information is tracking the customers behaviour when they abandon a sale, what one often discovers is that a sale is abandon because some confusion on behalf of the user, or complexity of the interface, or perhaps the after thought of wanting to change something and being unable to do so. By identifying problems they can enhance the site to better serve customers. If that results in more completed sales that is a good thing, for both the customers who wanted the product and the company who profits from it.
Heck even tracking where you go outside the site or how you arrived at the site lets them know if they are targeting the marketing dollars appropriately and if there are interests of their customer base that they are not serving.
Being tracked shouldn't be seen as a nefarious thing, but it should be more open then most sites admit. You should be allowed to opt in and out. It isn't about the hackneyed "if you don't have anything to hide" argument, more what value can you gain from allowing yourself to be tracked. If you find the value is lacking, then you should be allowed out.