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D&D/Pathfinder is neither a narrative game nor a wargame. It is a combination of the two, and is both, without truly being either one. A narrative game is generally not going to have a battlemap (though they can still be useful for showing approximate positions and such during combats). A true wargame lacks any narrative at all.
In games with presence instead of charisma as an attribute, it's the force of personality that's emphasized, and, especially since there are several spontaneous spellcasting classes that get their spellcasting ability from such a force, it seems to me that that is what should be emphasized with charisma as well.
Something I would like to point out as well is that I've noticed, as a GM, in Paizo adventures there are female characters are specifically referred to as beautiful but yet have low charisma scores (like 8).
Lastly I would like to agree with those who have said that appearance is not necessarily attractiveness (though it can be) and with those who recommend letting players say how attractive they are and applying ad hoc bonuses and penalties as appropriate. If they want something more concrete, take a trait.