Chris Lambertz wrote:
Hi Robert, we have plenty of ideas kicking around to improve our site and shopping experience. If you have any specific suggestions for what you would like to see happen on paizo.com, please let us know.
Thanks for replying Chris - Sorry it's taken me so long to respond myself. I don't think I'm getting email notices about the thread. Anyway - I think the sorting & filtering suggestions are awesome, but I was specifically talking about the check out process.
The cart works great. Its when you go to check out that the problems start.
Its the 4 boxes. "Steps in red must be completed before your order can be processed. Steps in green have already been completed or contain default information, but you may update that information at any time. Steps in gray have not yet been visited."
Step 1 is black, but I've already went past that, shouldn't it be green? Step 2 is in grey - internet-wide, grayed out buttons say "disabled". 3 is in red, but don't I also have to confirm the order (X) and select shipping (2) before the order can be processed; shouldn't they be red too? Or did I miss something and I can't click on those yet?
The X for confirm the order is confusing - "X" usually means delete or cancel. When I do enter my payment information, step 3 is in black, but your instructions say green is complete - did I complete it or was there an issue?
That sort of stuff is what I was talking about. Not sure why the unique check out process and not just use the standard request info and hit next. I know I'm nit-picking, but its is proven every little bit of confusion or every extra step increases your cart abandonment rate. Hence Amazon implementing their patented 'one click check out'. Even with out going to a one-click system, streamlining your checkout process even by 1 step can show an increase in sales. Here is a great article we reference all the time for our clients: https://blog.kissmetrics.com/40-checkout-page-strategies/
Thanks for listening - Keep up the great work at Paizo!