I blame Joshua J. Frost for all of this. Whenever there are advertising shenanigans (look that up on urbandictionary.com why dontcha?), such as in the egregious example given by the the OP, you can usually lay it at the feet of some evil Director of Marketing.
DOWN WITH DIRECTORS OF MARKETING!!!!
UP WITH....uh...NON-DIRECTORS OF MARKETING!!!
Sheesh, Greg, that's harsh! I happen to think Joshua J. Frost is a kind, intelligent, superb human being who would never, EVER, use his Marketing powers for evil.