WOWZA! Very cool. Would love to see it. Hopefully the comic stores in my area will carry it, better yet my Local game store.
If you want to see it in a local stores there are a few things you should keep in mind:
Retailers order issues three months in advance, so let's say the first issue premieres in August (total hypothetical here I have no idea when the first issue would ship), the retailers has to have his order in to Diamond Distributors in May and can only slightly vary the order after that, so the retailer placing orders needs to know well in advance what possible demand will be.
If a retailer orders too many copies, he is stuck with them, they are non-returnable, so retailers tend to err on the side of caution.
Dynamite was the #6 publisher in Comics in Dec 2011, with 3.35% of the dollar share of books sold through Diamond in Dec, and 3.27% of the unit share of books sold. No Dynamite books cracked the top 100 of books sold. Books at the top of the Top 100 list move in the neighborhood of 100,000 units, those at the bottom of the top 100 are moving between 15-20,000 units. In comparison, Marvel and DC each hold about a third of the market share with the final third being split by every other comic publisher out there. Trades are measured separately, but again no Dynamite trade paperbacks cracked the top 100 of trades sold through Diamond.
Retailer strategy in these lean times seems to be buy only enough copies to cover pre-orders for books from small publishers with maybe 1-5 copies extra for sale to general public, but some do not get any extras. At the shop here in my hometown, the only Dynamite title he orders extra of is the adaptation of A Game of Thrones. He does not order any copies of the vast majority of the Dynamite line because they do not sell in his shop. He will however, order any of the titles for customers who pre-order before his order is due to Diamond three months before the release of the book.
The success or failure of most comics today is not in the hands of the customer, but in the hands of the retailers. They take all the risks buying the books hoping their customers will in turn buy the books from them, oftentimes ordering before the publishers have even started to promote the books. Retailers in many cases have to order blindly, and frankly the market for non DC/Marvel super-hero books is very thin (and even numbers on those books are far from good).
Bottom line, if you want to find the Pathfinder comic on the shelves of your local comic or game retailer, you need to let them know you will buy it by pre-ordering or asking if they will carry it well in advance of its release. Retailers love to sell you books you want, they just need to know you want them. When its a guessing game and a wrong guess can severely hurt their cash flow needed to stay in business, retailers will err on the side of caution even if it means losing the sale of a copy or two of a book.
With the advent of new delivery (digital) or alternate distribution (direct subscriptions) it becomes even harder for brick and mortar retailers to predict sales and therefore harder to service customers and stay alive. Letting your local retailer know what you want makes it a whole lot easier for him to serve you well. Of course if you let your local retailer know what you want and he still won't provide what you need, it might be time to find a different retailer ;)
Just so we're clear, I am not a comic retailer, but I do sell old comics on the local convention circuit occasionally and am friendly with a number of different retailers, and one of my best friends back east before I moved to the midwest was a comic retailer, so I am a bit sympathetic with their cause. However like most consumers I still want the products I want at the best price possible, so the onus is still on the retailer to provide that-I'm just saying that it is easier for them to do so if we the customers let them know what we want so they can.
I hope the Pathfinder comic does well, and I plan to check it out if the format, planned stories and creative teams pique my interest, but comics are a tough market for non mainstream super-hero products right now.
-M