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Since quotes from Lisa Stevens seem important in this thread, Pathfinder 2nd edition is doing great and I am really happy with the way it is selling. And just for the record, Paizo isn't smaller, it is larger than it has ever been. And we are growing even more in the coming months.
I have been involved with quite a few edition change in my 35+ years in this industry. It always takes time for existing customers to take on the new edition. Always. It has nothing to do with how good a new edition is and everything to do with ongoing campaigns that need to be finished up.
And some people will never change, which is also cool. It is great when you are able to give people their perfect game on the first go around and also give them a lifetime of content to play with that game. Actually quite proud that we seem to have done that for quite a few people.
But make no mistake, Pathfinder 2 is doing really well and I expect will continue to grow over the next five years or so. So many new customers in the marketplace that it is the most fertile ground to launch a new edition on in the history of our industry.
Awesome news! Thank you for everything you've done for the industry and the hobby! WE LOVE YOU AND ALL YOU DO!