Our local group was also just informed that every FLGS must purchase TWO SETS of the regular books in order to be able to order ONE SET of the sketch covers. That's really gross (and honestly some Wizards of the Coast behavior), especially when it was pitched that, and I quote:
"these special editions are intended to support our local game store partners who have been such a big part of Pathfinder’s success since the very beginning. We urge you to communicate your interest in these special books to your local store, so that they can be sure to stock appropriately."
How is forcing small/local game stores to overstock on the regular covers when you encouraged customers to buy the sketch cover supporting them? Now instead of selling a set of books, they have to eat the cost of four books. Like I said, WotC behavior that I did not expect from Paizo.
Instead of encouraging people to flood FLGS with requests for the sketch covers without knowing what they were asking, a simple: "As an incentive and celebration of the remaster, for every two sets of regular covers purchased, FLGS alone will be eligible to purchase one set of the sketch covers."
That would have cleared everything up. Customers would know what they were asking, burden on FLGS would be lessened, and you would have been in the fiscal/moral clear instead of looking shady.
edit: formatting