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* Price. Originally, the 3 core 3.0 books retailed for only $20 each, and many players could get away with buying only the Player's Handbook. And the default campaign setting was $10, or $28 for the more complete book, and a fine setting book it was. Even today, browsing through Amazon, I see that the 3.0 core books are being sold more cheaply by third party sellers than the core books of other editions.
Dang inflation!! Back in my day we could get all our D&D books for a nickel!