Well I can answer a few of those questions, and seeing as how Sun asked some of us to stop by that thread to elaborate and do just that I will give you some insight.
Some quick info.
I will be one of the council members leading the crafting side of the guild. While I enjoy a good hunt, I like making things.
We will have several branches of the guild catering to basically anything that members are interested in that has more than two or three people. So I will likely end up paired with another council member to run trade and crafting for the guild, or company as they will be called. Together we will organize with the other guild branches to focus on what is needed to advance the guild to the next milestone.
If that means that we need to coordinate with the military arm of the guild for escort/protection, or with the mages branch for magical aid or resources then we will do so with the leaders of those branches.
All guild members can be part of one or more branches, depending on their interests. All players based on their activity levels will be as involved as possible.
That means if I have 3 or 4 crafters and one is only available for a few hours a week, they will be given tasks/activities that can be done in that time frame, and we will try to coordinate with the other branches as needed for resources/people/etc. to make the whole strong than its parts.
Its all very good in theory right? Its something we have done in EVE, Warcraft, Star Wars, etc. We are a flexible group, and will easily change a process or methodology to what will work for that game.
The leaders of the guild want nothing more than for everyone to have fun first and formost, but for any game that means accomplishing things. Be id downing bosses, creating remote space outposts, or just killing things (I will let you guess which of those Sunn likes to do).
The plan is to have our own settlement, though it may work out that we pick up some small groups who need a slightly bigger group to make some waves with. We have picked up other guilds/corporations in the past and brought them in, giving them council reprensation right off the bat so they have an voice and are not lost or feel they have not been welcomed into the fold.
We just moved to a new website to organize across multiple games, so there will be a fair amount of crossover. I personally do not know how many of the guild are set up for EE, so participating in the land rush will be a little tricky for us. But I do know that we have well over 25 people that did the kickstarter and will be filtering in as things progress. Others wanted to wait for the game to come out to decide.
As for why you would want to join us, if you want a excellent group of friends to enjoy this game with, and a group that will push your skills, and help you pursue whatever weird ass goal you decide to come up with. This is them.
As for political goals, or what exactly we are going to be 'trying to accomplish' I will leave that to another council member. As for me and my area of the guild, we will be looking to build and trade. Anything and everything that we can, a lot depends on where we end up no?
I know the guild will have a NG alignment. IE we are overall good, but with no particular set in stone rules or laws other than what the members themselves decide are necessary.
I hope that helps, and I look forward to meeting all of you in game, presuming you buy something I made. ;)