
Scott Betts |
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This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.

Bruunwald |

This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.
Exactly. I may not be a fan of WoTC anymore, but the Ponies are a huge hit in my house.

Kelsey MacAilbert |

This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.
LEGO SHALL CONQUER ALL! TO OBLIVION WITH ALL OTHERS!
Well, okay. Not Paizo. Hasbro makes Magic, so not them either. Not the video game companies I'm getting a degree to work for. ALL OTHERS MUST BOW TO LEGO!

Lord Mhoram |

I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.
I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.

Scott Betts |

I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.
I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.
I think it has more to do with the strength and broad scope of their licensed product lines. Both Star Wars and Harry Potter were massive triumphs for LEGO, each with multiple successful tie-in, transmedia products.

Lord Mhoram |

Lord Mhoram wrote:I think it has more to do with the strength and broad scope of their licensed product lines. Both Star Wars and Harry Potter were massive triumphs for LEGO, each with multiple successful tie-in, transmedia products.I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.
I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.
True.