Lego surpasses Hasbro


Off-Topic Discussions

Sovereign Court

Some good news

Maybe its an irrational hate thing, but every setback Hasbro gets makes me feel warm inside.

Liberty's Edge

Pathfinder Adventure Path, Rulebook, Starfinder Roleplaying Game Subscriber

Schadenfreude?


Good, good. Now to plan for the defeat of Mattel.

Sovereign Court

Possibly yes.


1 person marked this as a favorite.

This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.


Scott Betts wrote:
This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.

Exactly. I may not be a fan of WoTC anymore, but the Ponies are a huge hit in my house.


Scott Betts wrote:
This isn't a "setback" to Hasbro at all. LEGO growing does not mean that Hasbro is suffering. On the contrary, Hasbro is doing very well for itself, with a number of monstrously powerful brands and a stock running two points under its all-time high. This is just the result of LEGO being an incredible company that has spent the last ten years ensuring that it remains relevant as entertainment evolves.

LEGO SHALL CONQUER ALL! TO OBLIVION WITH ALL OTHERS!

Well, okay. Not Paizo. Hasbro makes Magic, so not them either. Not the video game companies I'm getting a degree to work for. ALL OTHERS MUST BOW TO LEGO!


All good for Lego. But let's not hate on Hasbro, as they're the ones who've given us Optimus Prime :)

Shadow Lodge

Lathiira wrote:
All good for Lego. But let's not hate on Hasbro, as they're the ones who've given us Optimus Prime :)

Technically, that was Takara Tomy.


Kthulhu wrote:
Lathiira wrote:
All good for Lego. But let's not hate on Hasbro, as they're the ones who've given us Optimus Prime :)
Technically, that was Takara Tomy.

While you're quite right, Hasbro is much more responsible for the character; the toy, all Takara :)

Sovereign Court

Hasbro gave us Magic and something that must not be mentioned so my post doesn't get deleted. Worse crimes then war crimes.


Hama wrote:
Hasbro gave us Magic and something that must not be mentioned so my post doesn't get deleted.

Deliberately not using the term "4e" doesn't give you free rein to trash it.


I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.

I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.


Hama wrote:
Hasbro gave us Magic and something that must not be mentioned so my post doesn't get deleted. Worse crimes then war crimes.

I didn't like the Transformer movies much, but I don't think they were that bad.


Lord Mhoram wrote:

I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.

I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.

I think it has more to do with the strength and broad scope of their licensed product lines. Both Star Wars and Harry Potter were massive triumphs for LEGO, each with multiple successful tie-in, transmedia products.


I think it has a lot to do with the insane prices.


Scott Betts wrote:
Lord Mhoram wrote:

I know there are a number of companies doing Lego style stuff, after the court case said that the brick design was not copy-writable, so others could make compatible sets. Halo came out through one of those.

I wonder if the access to these other licensed sets, that were not Lego, helped Lego sales? Just like the PRD can drive sales of core rules or supplements, or that the Baen free library helps drives sales of the authors' other books. Someone gets a Halo (Megablocks) set, then decides they want it with Star Wars then gets a bunch of Lego Star Wars sets.

I think it has more to do with the strength and broad scope of their licensed product lines. Both Star Wars and Harry Potter were massive triumphs for LEGO, each with multiple successful tie-in, transmedia products.

True.


1 person marked this as a favorite.

I think it has to do with Legos being THE most fun childhood past time aside from gaming.

Community / Forums / Gamer Life / Off-Topic Discussions / Lego surpasses Hasbro All Messageboards

Want to post a reply? Sign in.