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I attended a Beginner Box Bash here in NJ, USA over the weekend at a FLGS. It had a very small and unimpressive turnout. I saw some hope for the future in some of the kids playing, but the presentations were a little lackluster to be honest. I would like to get involved running some of these for my other brand new FLGS this coming weekend to spread the love, but I don’t know the deal.
Do I need to contact someone or does the store owner? Who do they contact? We’d like to get something for this coming Sunday Dec 18th. Are we too late to jump on board? Thanks!

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On Dec. 15, the Beginner Box Bash will conclude and the four demos will be released for free downloads. After that date, the PFS boons will no longer be made available. I wanted to make sure I gave a full month notice in case people have not had the opportunity to schedule or participate in the event.
So, on Dec. 15, you'll be able to download the four Beginner Box Bash demos yourself, and GM them for friends, or at gamedays at your local game store, just as they have been up until now. The only difference is that the boon offer will have expired by this weekend, but don't let that discourage you, these are still a lot of fun to play and GM, and the short one-hour format are a great way of introducing new players to Pathfinder.
As for who to contact? Apart from downloading the Beginner Box Bash demos here, you'll want to speak to the store-owner or whichever venue (school, library etc) you want to run these at for permission to game in their space and help spread word among their customers, student etc about your gameday.
It's a good idea to print out a flyer to advertise your event and pin it to the store noticeboard, window, email among friends etc, so people will know about your event. Leave a sign-up sheet, to give you some idea of how many players to expect (just in case you need an extra GM to run a second table, or repeat the event on another day) though if players don't sign-up, you'll often be able to speak with interested customers who walk in on the day and get a table running anyway.
It's also a good idea when running any public Pathfinder event to create a listing on the Pathfinder Event Calendar so anyone searching for events in your area will find your event. Unfortunately, the Beginner Box Bash isn't reported as a Scenario or Module, so you might have to fake it by adding a low level scenario or module (eg, We Be Goblins!) just for the purpose of completing the event registration. Once you have an event registered, you can add other dates for other Pathfinder scenarios or modules you might run in the future, especially if players enjoy the Beginner Box Bash! and are looking for more. The First Steps intro series make a good follow-up to the Beginner Box Bash!
First Steps Part I - In Service to Lore
First Steps Part II - To Delve the Dungeon Deep
First Steps Part III - A Vision of Betrayal