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Looked at the Starfinder KickStarter comments page and ouch. Selling stuff to the public before shipping it to the backers is always going to generate feelings of ill will.
Not saying it wasn't something that Ninja Division had to do in order to keep cash flows going or keep its doors open but damn that's bad PR.
It's too bad Paizo couldn't have Reaper do the miniatures for them but I suspect they needed more than Reaper could have provided in terms of volume/quantity/branding.