| Rich Baker |
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There are basically two target-setting strategies for Kickstarter: Either you just come out and say what you need to make the product you want to make, or you lowball it and ask for an amount that *won't* cover the product you *want* to make, but could cover a minimal product if that's all you received. Primeval Thule is an example of the former, while something like Cthulhu Wars is a good example of the latter.
Me, Dave, and Steve are pretty straightforward guys, so we set our sights on the book we wanted to produce: A high-quality, fully illustrated, written by top names hardcover book for about $50. (Yes, we ask $60, but that's because shipping is a bear, and that's included in the price.) And yeah, $60k is about what it's going to cost to buy something like 100 color illustrations, a couple of poster maps, typesetting and page design, a cover painting, all that stuff, then print and ship that book. The Sasquatches don't pocket very much of that money at all.
In retrospect, the PDFs are steep -- but I'll point out you're not just getting the campaign setting PDF, you're also getting three additional adventures too. If you value those additional adventures at $5 or $10 apiece, the campaign setting PDF cost is a better value than it first appears to be.
I do want to take this opportunity to say "Thank You!" for your interest and kind attention, even if you decide it's not for you. We're doing what we love, and we're delighted to have a chance to share it with you. And if you're on the fence, well... it's going to be a darned good book!
(Come on over to http://www.kickstarter.com/projects/809579963/primeval-thule to check us out again, if you haven't looked in a while. And tell your friends! We need all the visibility we can get.)
Rich Baker
Sasquatch Game Studio