I think people need to know more about why to play the game. The numbers are interesting, but what is PFO and why do I play this rather than something else? You may like PF the game and then expect PFO to be more like the game online, which it is not.
Create a company, create and join a settlement, battle for territorial control etc. Whatever people are meant to do.
The game is not that much about exploring or adventure right now. As someone said above, you need to tell people why to play now but also allude to what you are working towards in the medium/long term.