A Quick Note: I'm posting this to gather other people's feedback on the matter and also to draw the attention of "the powers that be".
I love the Pathfinder products and am a new Pathfinder Society member. After looking over your subscriptions however, I think there is a lot to be desired. Even though it is wonderful that a free PDF copy is included, the limits of a subscription do not allow it to compete with prices that other online retailers such as Amazon.com offer on past releases.
In other words, if I wanted both the hard copy and the PDF of "Pathfinder Chronicles: The Great Beyond" it would be significantly less expensive for me to purchase the book online with Amazon.com and then order the PDF through Paizo's website. Further, if I only wanted one or the other, the price of the hard copy is less on Amazon than your PDF is.
While I think the subscriptions are a wonderful way to provide your loyal customers with something extra and reward them with the free PDF, in the long run I believe you're actually hurting your business by not offering the same deal on past releases.
The more Pathfinder Chronicles products that are released the less likely your customers are to buy those released in the past directly from Paizo. Here's an example of what I mean:
- It would cost me $39.25 to order both the book and PDF copy of the "Pathfinder Chronicles: The Great Beyond" book from your company.
- It would cost me $31.57 to order the book (from Amazon) and PDF copy (from you).
Those prices include shipping and handling for both Paizo and Amazon.com. If I decide to purchase multiple hard copies from Amazon the price difference is even larger because they offer free shipping on any order over $25.
Like I said, I'm really enjoying Pathfinder and think it's very cool that you're offering PDFs at discounted prices. It's even better that subscribers get free PDFs of current and future releases. However, when the prices for past products are not competitive even for the loyal fans who have subscribed, you're kind of shooting yourself in the foot.
It's almost as if you're encouraging them to find better prices elsewhere for the hard copies of books released before they subscribed.
That's just my two cents,
Ben