Sometimes it truly amazes me how things work in real life. Most of the time, there's a strategy behind our product releases. Many months of scheming and preparation go into each Paizo product. Sometimes, though, there's a project like Falling that... falls into our laps.
A few months ago we were sitting around the conference table brainstorming new products for the Titanic Games line. Somebody, I think it was Mike Selinker, said "What about Falling?" That was all it took!
"Let's set it in Golarion!"
"Let's use goblins!"
"Yeah, goblins falling from the sky!"
"Goblins falling from the sky and fighting! We can make another goblin song!"
That turned out to be a perfect fit! A re-envisioning of one of James Ernest's most popular card games, now out of print for many years, was suddenly slated to be our next release.
Coming up with the idea is sometimes the easiest step in producing a great product. Really, it's the quality of the writing or the style of the art that makes or breaks a game. In this case we knew that it was crucial that the art style spoke to the fun and silly aspects of the game while keeping true to the world we were building in Pathfinder. Fortunately for us, we had just the guy to stay true to our vision. Our own in-house Drew Pocza did a tremendous job on our Christmas card last year and we knew his cartoonish style would work perfectly for our version of Falling. Drew jumped at the chance, and the rest just fell together.