all i can tell you is what i had to go through to get a group together, maybe you can do something similar...
The pathfinder and D&D 5E in Charlotte, NC, from what i could tell, was purely organized played - which i don't like.
There were no post in this forums, no facebook group, no meetup group, or anything really. The game shops in Charlotte were a right pain in the butt to find (there are a couple... but don't try the normal google search for them).
I made a meetup group and held meet & greets - i put the link up on the general pathfinder facebook group, here, and a few other places. yes, meetup does have a monthly cost, but its not too bad, especially when you get a lot of people together.
after the first couple of days, meet up will advertise your group to people who select related interests that you set your group to. I have 75+ people in like 2 months and have personally met the better part of 25 of them just in meet and greet style get-togethers.
After meeting them, i scheduled a game (tomorrow actually). Running the adventure paths are a real great option, especially for new DMs like me.
and that is where i am now... hopefully these gives you some insight in how you can try and go about things.
