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Just adding a couple of my personal thoughts on some sensitive subject material...
1) Price to Play
- There should be no cost to play for a player. Anyone with an account should be free to join a game and view 100% of the content within that game without being charged for it. Including but not limited to premium content, expanded content, custom content.
- There should be no immediate cost to host a game as a DM. Anyone with an account should be free to start and DM a game, using 100% of the content that they have previously purchased or acquired through legal means without being charged anything extra for the sake of hosting. This would exclude any premium or expanded content that has not been purchased.
2) Premium Pricing
- Premium content should be fairly priced in such a way that customers will find value in the content and not feel "nickle & dime'd."
3) Subscription Model
- There could be a subscription based model where for a fair 1/3/6/12 monthly fee a host can have access to all premium and expanded content. If the subscription lapses, the customer would still have access to all premium and expanded content that they had purchased individually before or during the subscription time.
This would give customers a chance to use all of the premium and expanded content on a temporary basis without having to commit to purchasing individual premium content.
4) Bundling
- Bundling is a great way to give value to a product and make customers feel like they're getting a good deal while also potentially driving sales of physical goods.
- Purchased miniatures could come with a virtual tabletop token(s) representing that miniature.
- Purchased comics could come with a VTT map or tileset that was features in that comic.
- Purchased Pathfinder books or Pathfinder Adventure books could come with bonus material for the VTT.
5) Sales & Deals
- Every once in a while have a good sale on premium and/or expanded content.
- Customers who are already subscribed to one Pathfinder subscription model should be offered a discount on a VTT subscription.
6) Premium Content (highly debatable)
- Map Packs
- Tilesets
- Token Packs
- Being able to import custom content, such as your own tokens, maps, tilesets, etc. (Due to the nature of custom content, this could require a subscription fee only)
- Tools to make your life easier
- Animations (wink wink nudge nudge)