Makers of CANDY CRUSH successfully trademark word 'candy'


Video Games

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Somehow.

I don't think this will stand up for very long, but in the meantime the makers of CANDY CRUSH are telling all video gamer creators to stop using the word 'candy' because they now own it.


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O_o


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You hear that? That's the sound of Milton-Bradley's (makers of Candy Land) army of lawyers preparing for war.

Silver Crusade

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Gratz Candy Crush company. Now you are the demons.


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I say...BWUH? O.o

Dark Archive

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Pathfinder Adventure Path Subscriber

"What news do you bring, Mr. Mint?"

"It is as we feared, King Kandy. The enemy has come. They have swept down from the Gumdrop Mountains, crushing all candy resistance before them. We have already lost the Molasses Swamp and the Lollipop Forest. It is only a matter of time before they sail the Ice Cream Sea and lay siege to your castle, milord."

"Besiege Candy Castle? Preposterous! Our confectionary battlements are impenetrable, even for their army!"

"That's the worst news, milord. They...they have a second army."

"WHAT! Who! Who has allied with this rival king?!? I will have him caramelized!"

"Someone who has long desired your saccharine crown, milord. Someone who would step on the necks of any in their way to sit upon the Royal Icing Throne."

"Lord Licorice?"

"Aye, milord. He has already betrayed you. He has Jolly and Plumpy, and has beguiled Gloppy the Molasses Monster to join his cause."

"We are doomed."

Grand Lodge

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Misroi wrote:

"What news do you bring, Mr. Mint?"

"It is as we feared, King Kandy. The enemy has come. They have swept down from the Gumdrop Mountains, crushing all candy resistance before them. We have already lost the Molasses Swamp and the Lollipop Forest. It is only a matter of time before they sail the Ice Cream Sea and lay siege to your castle, milord."

"Besiege Candy Castle? Preposterous! Our confectionary battlements are impenetrable, even for their army!"

"That's the worst news, milord. They...they have a second army."

"WHAT! Who! Who has allied with this rival king?!? I will have him caramelized!"

"Someone who has long desired your saccharine crown, milord. Someone who would step on the necks of any in their way to sit upon the Royal Icing Throne."

"Lord Licorice?"

"Aye, milord. He has already betrayed you. He has Jolly and Plumpy, and has beguiled Gloppy the Molasses Monster to join his cause."

"We are doomed."

Cant wait to read the second part!

Sovereign Court

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What.


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Mikaze wrote:
Gratz Candy Crush company. Now you are the demons.

And then they were the Molasses Zombies.


You f~$&ing serious right now

This is disgusting, all the way around. And I don't use that word lightly.

Sovereign Court

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They'll get steamrolled by an army of lawyers from various other companies. I can already hear the stampede in the distance...


...greed...


Hama wrote:
They'll get steamrolled by an army of lawyers from various other companies. I can already hear the stampede in the distance...

Not before a bunch of smaller companies get punched in the face over it.

Sovereign Court

capitalism...and ridiculous law...


Caineach wrote:
Hama wrote:
They'll get steamrolled by an army of lawyers from various other companies. I can already hear the stampede in the distance...
Not before a bunch of smaller companies get punched in the face over it.

Anyone else imagine the candy related anthropomorphic personifications of various business groups getting into a brawl while their delicious candy pieces fall from the sky?


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MrSin wrote:
Caineach wrote:
Hama wrote:
They'll get steamrolled by an army of lawyers from various other companies. I can already hear the stampede in the distance...
Not before a bunch of smaller companies get punched in the face over it.
Anyone else imagine the candy related anthropomorphic personifications of various business groups getting into a brawl while their delicious candy pieces fall from the sky?

Were's Wreck-It Ralph when we need him?


ESCALATION.

King have also trademarked the word 'Saga' and are now ordering games with the name 'Saga' in their titles to change them or face legal action. As the most visible recent example, they have sent a C&D to Stoic, the makers of THE BANNER SAGA.

Un-expletiving-acceptable.

Silver Crusade

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Okay, the people responsible for this need to be stamped out of the industry. Now.

Gamers really need to raise hell over this one.


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W
T
F.


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Despicable. Do you think we could convince Dr. Pepper/7-Up (Crush soft drink brand) to trademark the word "crush" and then have their legal department start sending snarky letters to King?


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They have lost ME as a player.

Sovereign Court

You actually played that horrible excuse for a game?

The Exchange

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The US Trademark Office is a silly place. Next, they will go after the OED for including <gasp> WORDS, as in "Words with Friends," in their product!


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It IS the trademark offices fault... bureaucrats are the worst thing ever conceived. Like when McDonald's trademarked the "Mc" and sues anyone who ever uses "Mc" including a charity performer who's real name started with "Mc"... they were winning that suit by the way and only compromised after an entire state threatened to boycott McDonald's.


Hama wrote:
You actually played that horrible excuse for a game?

To my shame -and the expansion of my inanimate object curse list- yes, due to family members needing lives.

Never paid them a single red cent, though.


7 people marked this as a favorite.
Aranna wrote:
It IS the trademark offices fault... bureaucrats are the worst thing ever conceived. Like when McDonald's trademarked the "Mc" and sues anyone who ever uses "Mc" including a charity performer who's real name started with "Mc"... they were winning that suit by the way and only compromised after an entire state threatened to boycott McDonald's.

Where are the Nac Mac Feegle to terrorize some lawyers when you need them?


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Looking forward to SquareEnix getting involved. The 7th Saga and Saga Frontier have something to tell King.


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Romancing Saga, Emperor's Saga, Minelvaton Saga, Rastan Saga.... SE and their subsidiaries (Taito and Eidos) have a LOT of "Saga" games.


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Orthos wrote:
Aranna wrote:
It IS the trademark offices fault... bureaucrats are the worst thing ever conceived. Like when McDonald's trademarked the "Mc" and sues anyone who ever uses "Mc" including a charity performer who's real name started with "Mc"... they were winning that suit by the way and only compromised after an entire state threatened to boycott McDonald's.
Where are the Nac Mac Feegle to terrorize some lawyers when you need them?

Or Dr. McNinja!

Silver Crusade

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And then there's the comic book series, Saga.

Sovereign Court

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Sometimes, real life is worse than RPG scenarii.
Runelord Karzoug must be proud of them.


Mikaze wrote:
And then there's the comic book series, Saga.

O.O

'dat Comic.

I - foolishly - read the first "free" comic.

I have - somehow - avoided buying more. I didn't know that I had that much willpower.

Holy mackerel.

I suppose it's because I spend all my comic money on the Trades for Fables and Unwritten.

Anyway, sorry for the tangent.

Back to King being terrible.


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Aranna wrote:
It IS the trademark offices fault...

No, it's not. The trademark office is not responsible for enforcing trademarks.

Quote:
bureaucrats are the worst thing ever conceived.

No, they aren't. Corporate greed is almost certainly worse.

Quote:
Like when McDonald's trademarked the "Mc" and sues anyone who ever uses "Mc" including a charity performer who's real name started with "Mc"...

You mean the McFest case.

Quote:
they were winning that suit by the way

No, they weren't. The suit hadn't gone to trial. It's likely that, had it gone to trial (and had McClusky secured capable representation), the objection would have been dismissed.

Quote:
and only compromised after an entire state threatened to boycott McDonald's.

You mean some people in Illinois acted like they might boycott but probably wouldn't have done so in any real number because boycotts like that tend to be poorly-attended?

Silver Crusade

Already begun talking to family who play it.

I was getting annoyed at the CONSTANT requests on FB for it already. Now I have a reason to upgrade it to hate! I'd boycott, but I didnt' play it myself so not sure if simply not starting still counts as a boycott or not.


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Scott Betts wrote:
Logic and stuff

Awww, come on, Scott! We've got a good hate-in going here! Why ruin the groove?

Shadow Lodge

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Scott Betts wrote:
Aranna wrote:
It IS the trademark offices fault...
No, it's not. The trademark office is not responsible for enforcing trademarks.

It's also not their job to do something stupid like let a company trademark common words. Hell, I don't blame King, if the trademark office is f--king stupid enough to let them trademark the words "candy" and "saga" then they might as well take advantage of the idiocy.


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.....

"You know, it's s*** like this that makes me want to murder everybody."
- marick from yugioh abriged.


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Scott Betts wrote:
Aranna wrote:
It IS the trademark offices fault...
No, it's not. The trademark office is not responsible for enforcing trademarks.

It is however their job to prevent silly trademarks like this from ever seeing the light of day, unless I'm mistaken. It's the same reason I can't go up and copyright the word "Jeremy" because that's my first name...nevermind that it's a very common name in the US and in some other parts of the world, and others have just as much of a right to use it as I do.


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Hama wrote:
Readerbreeder wrote:
Scott Betts wrote:
Logic and stuff
Awww, come on, Scott! We've got a good hate-in going here! Why ruin the groove?
Come on, you know that he wouldn't be Scott if he didn't stand in defense of everything other people hate...

Yeesh, that's like standing in the way of a steamroller don't you know. The metaphorical kind that can't hurt you from behind a computer screen, but a steamroller none the less!(okay, a lot less.)

Sometimes its best just to let people have their opinion. I'd say INB4 something, but I think I'm late...


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Trademark and copyright laws have gotten completely out of hand.


Aranna wrote:
It IS the trademark offices fault... bureaucrats are the worst thing ever conceived. Like when McDonald's trademarked the "Mc" and sues anyone who ever uses "Mc" including a charity performer who's real name started with "Mc"... they were winning that suit by the way and only compromised after an entire state threatened to boycott McDonald's.

They tried that locally, too, but lost.


3 people marked this as a favorite.

Stoic have told King to do one, and pointed out that a key definition of the word 'saga' means a story of Viking origin, which fits their Viking fantasy game a lot better than a game about candy and the crushing thereof.

Scarab Sages

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Its a shame there aren't enough Vikings around anymore to enforce their ownership of the word ;-)


On the upside, a Lollipop Chainsaw 2 will probably never see the light of day, now.


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Rynjin wrote:
Scott Betts wrote:
Aranna wrote:
It IS the trademark offices fault...
No, it's not. The trademark office is not responsible for enforcing trademarks.
It is however their job to prevent silly trademarks like this from ever seeing the light of day, unless I'm mistaken. It's the same reason I can't go up and copyright the word "Jeremy" because that's my first name...nevermind that it's a very common name in the US and in some other parts of the world, and others have just as much of a right to use it as I do.

Trademarks are not copyrights. They are entirely separate concepts. They do not work the same. They do not represent the same thing. They are not enforced in the same way. Copyrights have literally nothing to do with the U.S. Patent and Trademark Office.

It's not that you cannot copyright "Jeremy" because it's a super common name. You cannot copyright "Jeremy" because it's not a creative work. You could trademark the name, but it would be sort of silly to name a product, brand, or establishment "Jeremy". It's far more reasonable to name an establishment "Jeremy's", and then trademark that.

(For those who don't care to click through, that's a live trademark registration on the mark "Jeremy's".)

People register trademarks involving common words all the time. Hell, even common foods! Here's the trademark for "Cupcake" held by the wine company.

King owning the "Candy" mark in the scope of digital entertainment products does not mean they own the word "candy" or even that other companies cannot register marks using that word.

It simply means that they have registered their mark - part of the public identity of what they clearly hope to make a brand - and that they can now defend themselves against other people seeking to trade on that name in a way that takes advantage of consumers' association.

Now, if someone tried to trademark "Candy" in the scope of confection food products (or whatever category actual candy falls into), they would probably be denied the registration because that word is already in common usage within that scope and thus would have ambiguous meaning associated with it from the get-go.

That said, going after Banner Saga because they are registering the "Saga" mark is bad - not because they were allowed to register the mark, but because it is abundantly clear that Banner Sage is not an attempt to trade on the Candy Crush Saga name or brand. A reasonable judge will dismiss the objection.


Kthulhu wrote:
Scott Betts wrote:
Aranna wrote:
It IS the trademark offices fault...
No, it's not. The trademark office is not responsible for enforcing trademarks.
It's also not their job to do something stupid like let a company trademark common words. Hell, I don't blame King, if the trademark office is f--king stupid enough to let them trademark the words "candy" and "saga" then they might as well take advantage of the idiocy.

A lot of people in this thread don't seem to realize that registering a trademark does not mean they literally own every usage of the word.

Shadow Lodge

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I know you absolutely love to play the devil's advocate, but seriously dude, you're f&%*ing defending the right to trademark common words and then try to bully something that's only vaguely competition out of business. That'd be like me trademarking the word "advocate" and then using it to get you kicked off the forums.

Hmmm.........

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