As part of my learning new marketing skills, I just designed my first market-research survey on surveymonkey. (Thanks to Owen for posting something on Facebook that reminded me I needed to do this!) I would greatly appreciate a few minutes of your time to answer a few quick questions about shopping for new game-world settings. Thank you very much!
Also, if you are interested in providing feedback about how I designed the survey itself, I would be more than happy to hear comments from you!
I just took it. Very cool use and idea.
Thank you, sir! I deeply appreciate that!
I took the survey. Would be interested to see the results once you have some decent data.
Perhaps it would have been more useful to offer some options on price rather than a more open ended "how much would you pay?". You'll see once you get results, of course, but it seems to me leaving it open rather than asking "would you pay $60 for a full color, hardcover, 256 page book?" and so forth might mean you're asking people what they want rather than what they'll pay (arguably more relevant to you?)
Steve, thanks for that insight. I have *zero* marketing training and am doing this pretty much by guesswork. Every suggestion for refining my approach is much appreciated.
Heh. "Insight" might be overly charitable - I have zero knowledge about this stuff too. Doesn't stop me having opinions of course! :p
And naturally I *would* pick the week of GenCon to try this... You know, the week virtually NO ONE is worried about twiddling about on the computer beyond trying to con vicariously! ;)
Oh - I thought "insight" was the marketing term for "opinion!" :D
Took the survey. Good questions!
And naturally I *would* pick the week of GenCon to try this... You know, the week virtually NO ONE is worried about twiddling about on the computer beyond trying to con vicariously! ;)
With luck everyone is haunting the boards waiting for their subscription pdfs to arrive..
Thanks, DmCal! This is a really cool learning process, even if it never actually affects the projects I'm working on personally. I figure from what I learn having made this survey, I'll create some new ones in the near future to get better data. My wife regularly tells me I should have been an Intel Analyst instead of a grunt...
Sigh. Took the survey just to reward your efforts.
Sadly, like almost every survey ever it left out more than it offered. Your final question left much to be desired in the range of setting-concepts it desired. Gear/Clock/Steampunk for example. Or Primitive. Both of these could be either low- or high- magic...
I appreciate your time! And I realized just a few minutes ago that I failed to allow an "other" for setting concepts. Mea culpa. Like I said, this is my first attempt. And you've given me a line of questioning to pursue on "tech in gaming." Thanks!
Took it. We did some market research using existing settings before we did our own to determine page range and price.
I'd be interested in seeing the results.
The first result is that I'm learning to ask better questions!!
What would y'all consider to be a viable number of responses?
Hmm. At least a hundred I'd say.
The more I look at it, the more I think question #3 could (and likely should) really be turned into its own complete survey.
This is a very interesting learning experience for me - many thanks to everyone who has taken the time to respond!
Like others, I'd be keen to hear the results of the survey. And let us know if you plan to post others.
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I'm working on two others, but they will likely not be posted until after GenCon. Also, if thread-readers don't mind, I would greatly appreciate it if you'd pass the survey link along to other gamers.
Shared on our facebook page.
Thank you very much!
Took the survey as well, and, as previous posters have said;I'd be greatly interested int he results as well. IMO, not a bad go of it for a first try at a survey. =)
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Took your survey and glad to help out.
My research experience is solely on the clinical side but it might be useful for you. The responses from your first question are inconsistent and would be better if you stayed with a Likert scale.
Your question about how much would we pay for a new setting could also use some refinement as you do not ask what format. If I were to buy a PDF I might pay $10, softbound $20 and hardcover $30. So I just gave you the average to keep it a whole number as you asked.
Hope you will share your findings and work with us when you are done.
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Took the survey and yes, #3 should probably be broken out at least by page count or similar ... maybe something along the lines of "What would you pay for a 200 page setting publication?" followed by "300 pages?", "400 pages?", etc. Of course there would be other considerations as well ... artwork in B&W or Color ... number and detail of maps ... quality of layout and production ... etc. And it could quickly become a survey in it's own right ... though if Survey Monkey allows the use of skip trace questions, it could still be self contained to a large degree (ask the preferred size of a campaign setting, followed by preferences to art, etc and ending with the price question based on the setting they have described through their preferences).
I also would be very interested to see the results of the survey.
I've had 32 responses in the first 24 hours of the survey. Thanks everyone for the support and input! I think I'm going to leave it active until after GenCon, so that folks who are busy having far too much fun without us can see it when they get caught up. ;) Then I'll have a new one or two and share the results from this one. So keep passing the word about this survey!
In the meantime, I have giant mutant hermit crabs to stat up...
What would y'all consider to be a viable number of responses?
I think you'll learn something from fifty plus discrete responses (the more the better). But in order to be really representative of the community, I think you'd want several hundred or more from many different avenues (different sites, books, magazines, etcetera)
I doubt anyone other than the really major publishers are in a position to run a study that might be indicative of "gamers as a whole". Smaller companies could probably learn something useful about what their specific fans are interested in if it were more tightly targeted than a self selected survey on the paizo forums.
Took the survey. Nice little something on a sick day. Like others, I would have like to have more choice or an other with description for the last question. Otherwise, nice first try!
Just a quick post-GenCon nudge to this and a heartfelt "Thank you!" to the folks who have taken the time to respond to this survey, both in terms of answering the questions and in providing feedback. More surveys are on the way, likely later this week.
Ok I took the survey, and I wanted to give you some feed back. As far as the price question I would prefer it if it were less open ended. Have a set range of prices that you know that you (as in the company) can afford offered as part of the survey would be better.
Also, the last question is fine in so far as the options provided, but it needs the ability to select multiple options from within it as opposed to just one. I could easily see myself wanting a High-Magic/Science Fiction Space Opera Setting like Star Wars or a Modern Fantasy Low-Magic type setting like the Dresden Files tv series. I think that question having the ability to reflect that somewhat with the option of an other/explanation section would allow for more of a nuanced response.
K-K, thanks for your time. I believe both the questions you bring up could not only be worded better/more accurately, but likely could stand to be individual full-blown surveys in their own rights.
I have 47 responses so far, which I think is a rather astonishing accomplishment. My thanks to each one who took the time to provide answers. Since I'm so close, I would love to hit 50 responses, then wrap it up and provide the response-data. That's just three more people.
Took it, good luck.