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I will preface by saying I pay attention to the Paizo Blog and Store Front blog, and I get the weekly news letter. Sometimes I feel that I am missing some really neat things from other companies to buy from the Paizo site.
Has the option been discussed to have a new release section added to the left side column of all the products that the Paizo warehouse/store stocks. Just a simple link, like the others ones, that leads to a product list page of what's new in stock?
Just a thought. I would be curious to know if it's an option to program it into the website.

Nohwear |

While I am willing to accept that this would be too much of a hassle for you to create and maintain, I would really like for this to happen. Since this would mainly benefit the third party producers, maybe there is a way to try and get them to help cover the cost? Hopefully you could do so in such a way that will not discourage new developers.

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We do actually have something very like this—when you're on a page that lists products, the left sidebar will have a list of new and upcoming products for that category.
For example, if you're looking at the Downloads category, the list shows the latest PDFs, regardless of publisher. Or if you click on a publisher's name to go to their page, the left sidebar has listings for that company's new and upcoming products. (For example: Paizo.)
Each of the "New Products" and "Upcoming Products" lists also has its own RSS feed—click the little orange RSS icon on the upper right corner of the list—so your RSS reader can notify you when these lists are updated.
(We don't run that at the very top level—that is, aggregating everything in the store—because there are just too many.)

Fayries |

Each of the "New Products" and "Upcoming Products" lists also has its own RSS feed—click the little orange RSS icon on the upper right corner of the list—so your RSS reader can notify you when these lists are updated.
This can be very handy, but for reasons you know probably better than me, it sometimes doesn't work. As I mentioned here, the "new" feed for the Rise of the Runelords PACG section (top right of the screen, with the "sharing" buttons) is currently empty, though it appears the most recent PDF adventure is new.