Microsoft is Touchy :D


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Sovereign Court

I'm still laughing a little. This is really sad in some way.

I mean seriously. Have some sense of humor and grow skin a little thicker. It's going to be called Xbone wanted you that or not.


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I read (I think on Imgur or something linked off Imgur) that they were planning/hoping people would call it "The One" just like they called the prior one "The 360".

I just call it "another console I'm not getting". Just like the PS4, really.

Sovereign Court

It's a really stupid name. They should have stuck to the 720 they were planning to call it.


The other name I saw bantered around (same article) was "XBox Infinity" (and MS workers claimed they wanted the NEXT one to be called, obviously, the "XBox Beyond").


Infinity would've been a good name. 720 would've been fine as well.

Xbox Next was good too.

But no, they decided to go with the one name that was both nonsensical and confusing AND opened them up to very easy derogatory nicknames.

They brought it on themselves.


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They have an Xbone to pick?


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We live for the (b)One, we die for the (b)One!

Sovereign Court

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We should do more Xbone puns and then send them to Major Nelson. I am certain that he will be delighted and won't have an xbone to pick with us.


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I just realized... it's just missing a skull. It already has the xbones. I never thought I'd see the day M$ endorsed piracy...


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Microsoft has become ridiculously image conscious after they realized that telling potential customers "if you don't like it, eff you" was a really bad marketing strategy.


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"if you don't buy into our marketing slogans, eff you" isn't much better...

RPG Superstar 2009 Top 32

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Threeshades wrote:
Microsoft has become ridiculously image conscious after they realized that telling potential customers "if you don't like it, eff you" was a really bad marketing strategy.

But then they needed to be a little more conscious at E3.


That was still during the 'eff you'-phase.


Isn't there rules against Domain camping, anyway?

RPG Superstar 2009 Top 32

Threeshades wrote:
That was still during the 'eff you'-phase.

That wasn't very long ago, so I am not convinced that the "phase" is over yet.


not entirely, but they did make some concessions after all, allowing them to actually sell a few xbones.

Sovereign Court

Well, they are fond of money, yes?

Sovereign Court RPG Superstar 2009 Top 32, 2010 Top 8

Slaunyeh wrote:
Isn't there rules against Domain camping, anyway?

I think the only rule is you can't buy a site with the goal of selling it because of it's unique nature. For example, MatthewMorris.com is held by a different Matthew Morris, one with more fame than I. He's no more cybersquatting than I would be if I bought it, even if I did nothing with it. Now if John Smith bought MatthewMorris.com and approached the Matthew Morrises of the world and offered to sell it for an exorbanent fee, that is where the law comes into play.

(Personally I think it's a dumb law, but YMMV)


Lord Fyre wrote:
Threeshades wrote:
Microsoft has become ridiculously image conscious after they realized that telling potential customers "if you don't like it, eff you" was a really bad marketing strategy.
But then they needed to be a little more conscious at E3.

I think that particular incident was blown WAAAAY out of proportion.


Rynjin wrote:
Lord Fyre wrote:
Threeshades wrote:
Microsoft has become ridiculously image conscious after they realized that telling potential customers "if you don't like it, eff you" was a really bad marketing strategy.
But then they needed to be a little more conscious at E3.
I think that particular incident was blown WAAAAY out of proportion.

But Rynjin, there's almost one whole person out there who would have criticized those remarks had the other player been a guy!

RPG Superstar 2015 Top 8

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If they were that image conscious, they should have already had a marketing staff who were competent enough to realize that XB1 and XBoxOne could also be shortened to XBone. That is NOT a hard leap to make.

So they've made their bed, now they have to lie in it.


I dunno... I feel pretty certain they worked that name to death before committing to it. It's not something a company wants to fail at, considering how much they value image and such. I just think it's something you don't see until you suddenly see it.

In Sweden, the best one ever of this happened. Some years ago, our food store chain Konsum had an ad campaign: "Gå med i det glada Konsumgänget!", meaning "Join the happy Konsum-crowd!" For a number of weeks this was everywhere in every Swedish community. Then one day, someone had added two little dots. It was now "Gå med i det glada Könsumgänget!", meaning "Join the happy sexual intercourse!" Overnight, every single such ad had two little dots added. A day or two later, the campaign ended. I don't believe they didn't try to find such ways to warp their campaign, in fact I believe they had whole teams trying to do so. Xbone doesn't come as a surprise to me. And, of course, in the final analysis, it may be that they consider it attention worth getting.


Sissyl wrote:
I dunno... I feel pretty certain they worked that name to death before committing to it. It's not something a company wants to fail at, considering how much they value image and such. I just think it's something you don't see until you suddenly see it.

Weell. It wouldn't be the first time Microsoft failed at naming a product. See the it's-not-called-Metro-at-all-UI.

Honestly, I'm surprised how a company of this magnitude can keep slipping up like that. Unless it's all part of a clever marketing strategy far beyond my ken.

Also, that Konsum story is hilarious.


Maybe they can rework the console's image to something piratey, and have "Skull and Xbones" be part of the product identity.


Threeshades wrote:
Maybe they can rework the console's image to something piratey, and have "Skull and Xbones" be part of the product identity.

inb4inevitableriseinpiratingofXboneproducts

Dark Archive Bella Sara Charter Superscriber

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Nintendo already won the stupidest name for a console contest when they released the Revolution as the Wii. If a company can intentionally release a product with such a horrible name and have it do well, I'm sure Microsoft will weather having their device referred to as the Xbone.

Heck, Wii doesn't even sound stupid to me anymore, and I used to cringe every time I heard it uttered.


I think Wii is a good name.

Yeah, it evokes the "Wee-wee" image in certain dirty minded individuals (including myself =)), but it also sounds like "Wheeeeee!", evoking an image of fun.

Xbox One is stupid from the get-go since it's the third console. I get that they were trying to evoke the "All-in-one" imagery, but they failed. Miserably. The Infinity probably would've been better for that ("The Xbox Infinity: Infinite possibilities for entertainment, in one complete package!" or something), and doesn't have the capability of having its (very naturally) shortened form being "Xbone".

Sovereign Court

Or call it Xbox all in one. Not too classy, but better then just one. Xbox complete...Xbox full...Xbox next...Xbox greater...Xbox the third...anything would be better, really/

Dark Archive Bella Sara Charter Superscriber

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To be fair, some of the blame lies with Sony and their lazy naming convention. Nintendo and Sega set the precedent of coming up with a new name for your next gen console, but Sony couldn't be bothered with that practice and went with the boring old numbering. That painted Microsoft into the corner where they couldn't just be lazy and copy Sony's naming convention because their X-Box 2 might've been seen as older/less advanced than the PS3.

To really solve their naming problems, Microsoft should release a new console in October called the X-Box 3. It will be a box with an outlet and the guts of an Atari 2600. Then, in November, they can re-brand the Xbone as the Xbox 4 and all will be happy!

That strategy will be even more advantageous in the next gen of consoles, when Microsoft can unleash the full fury of Roman numerals and release the X-BOX V!!!!

(Or, better yet, they could release an additional 7 consoles between now and November, (X-Boxes 3-9) and then re-name the Xbone the X-Box X, which will most certainly not be abbreviated to the XXX).

I should be in product marketing.

P.S. Wii is still a terrible name.


I liked Xbox 180, which came up when they reversed the most draconian of their "copyright protection" policies.


"What's in a name?"


QXL99 wrote:
"What's in a name?"

"I do not know. What is in a name? Is it cheese?"

Dark Archive

Rynjin wrote:
Lord Fyre wrote:
Threeshades wrote:
Microsoft has become ridiculously image conscious after they realized that telling potential customers "if you don't like it, eff you" was a really bad marketing strategy.
But then they needed to be a little more conscious at E3.
I think that particular incident was blown WAAAAY out of proportion.

Yeah, XBLive aint exactly the safest place for women and people of color. The audience all knew this.


Aarontendo wrote:
Yeah, XBLive aint exactly the safest place for women and people of color. The audience all knew this.

Well, true, XBL is a seething cesspool of 14 year olds and 30 year olds who ACT like 14 year olds, both of which have never had even casual contact with the opposite sex, but that's not what I was talking about.

It was poorly worded, yes, but from the reaction you'd think he'd thrown her to the ground and raped her on stage.

It was pretty generic "witty" banter you hear from and to men and women alike, especially in fighting games.

"You're down to like 1/10th of a bar, just let it happen bro."

Silver Crusade

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Sebastian wrote:
Nintendo already won the stupidest name for a console contest when they released the Revolution as the Wii.

I'll tell you what's a damn shame:

They had a great name with the Revolution.

The Gamecube already had Nintendo established with the purple color scheme.

Failing to get Prince on board with a marketing blitz was such a missed opportunity it's downright criminal.

Sovereign Court RPG Superstar 2009 Top 32, 2010 Top 8

Mikaze wrote:
Failing to get Prince on board with a marketing blitz was such a missed opportunity it's downright criminal.

But if it was a smooth criminial, then Michael Jackson would have needed to be involved.


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Matthew Morris wrote:


Mikaze wrote:


Failing to get Prince on board with a marketing blitz was such a missed opportunity it's downright criminal.

But if it was a smooth criminial, then Michael Jackson would have needed to be involved.

No undead! Nintendo is a family friendly company :)

RPG Superstar 2009 Top 32

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R_Chance wrote:
Matthew Morris wrote:


Mikaze wrote:


Failing to get Prince on board with a marketing blitz was such a missed opportunity it's downright criminal.

But if it was a smooth criminial, then Michael Jackson would have needed to be involved.

No undead! Nintendo is a family friendly company :)

Do you plan to beat it to death?


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And then when it is dead, you can keep beating it with an Xbone. If it is a horse.


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R_Chance wrote:
Matthew Morris wrote:


Mikaze wrote:


Failing to get Prince on board with a marketing blitz was such a missed opportunity it's downright criminal.

But if it was a smooth criminial, then Michael Jackson would have needed to be involved.

No undead! Nintendo is a family friendly company :)

Dry Bones and Re-Dead are okay though.

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