With the Abyssal Bloodline feats and abilities, you're set up well for a melee focus as opposed to a magic focus, as well as a focus on Intimidation. The claws are a nice backup plan for if you get disarmed, so you won't need to worry about a backup weapon (except for a ranged weapon).
So, I'd do something like this:
Half Orc Bloodrager
Half orcs get a +2 to Intimidate, so make sure you don't trade that out. Trade out Orc Ferocity for Sacred Tattoo for +1 luck to all saves though.
Traits:
Fate's Favored +1 to any luck bonus (stacks with Sacred tattoo for +2 all Saves) <--- this is an excellent way to start the game with decent saves
I'm not sure if you're completely married to the Abyssal Bloodline Powers, but I personally don't think they're that great. I'd recommend taking the Primalist Archetype and trading out your 4th, 8th, and 16th level Bloodline Powers to pick up Two Barbarian Rage powers at each of those levels. Your 12th level Bloodline power is really good, so keep that one.
Tbh, as a Bloodrager, your weak point will be your Will Save, so I'd focus on resisting magic and taking out magic casters.
With Riving Strike, Cornugon Smash, and a +1 Cruel Weapon, you'll be doing the Shaken/Sicken Combo for -4 Attack/Saves/Skills/Abils and -2 damage, plus you'll do an additional -2 Saves against spells/sla's from Riving Strike.
20pt buy
Str 18 (16 +2 racial)
Dex 12
Con 14
Int 7
Wis 10
Cha 14
Level1: Feat: Arcane Strike
Level2:
Level3: Feat: Bloodied Arcane Strike
Level4: Rage Powers: Superstition, Witch Hunter
Level5: Feat: Riving Strike
Level6: Bloodrager Feat: Power Attack
Level7: Feat: Cornugon Smash (Get a +1 Cruel Weapon Enchant now)
Level8: Rage Powers: Savage Dirty Trick, Disruptive
Level9: Feat: Hurtful, Bloodrager Feat: Intimidating Prowess
Level10:
Level11: Feat: Raging Vitality (get a Belt by now that adds Str/Con because you need 15 Con to qualify)
Level12: Bloodline Feat: Cleave
Level13: Feat: Iron Will
Level14:
Level15: Feat: Improved Iron Will, Bloodline Feat: Great Fortitude or Toughness
Savage Dirty Trick at level 8 = Blind the Caster. Blind casters can't fight their way out of a wet paper bag because all their scary stuff requires line of sight. Blind is obviously good for everyone else too.
Bloodragers have absolutely nothing to do with their Swift Action once you have Bloodied Arcane Strike, so might as well take Hurtful for an additional attack. Landing Shaken condition is going to be important at level 9+, so Intimidating Prowess and your big bonuses to Str while Raging from level 11 Greater Rage and level 12 Bloodline Power will help this nicely.