| avr |
It's resist energy (CL3) without an action required to cast. As an item it's most similar to a lesser talisman. I'd price it like a lesser talisman of protection from flames, reduced for being based on resist energy rather than protection from energy i.e. (2x3 / 3x5) = 0.4 of the cost of that talisman which makes 500 gp. The potential difference in duration can be countered by the way this takes up the entire neck slot, unlike a lesser talisman which can share the neck slot with two others.
All IMO of course. Everyone has different opinions on what custom items should cost.