There are, of course, other examples of this (feel free to share in this thread), but this one left me speechless:
EU bans claim that water can prevent dehydration
Sure, our so-called public servants here in the U.S. think that a smear of pizza sauce counts as a vegetable serving, but I'm pretty sure they still know that water is wet.
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Clearly, the Water Elementals need to pump up their lobbying skills.
You can't do that, Artanthos. Not because of any hippie "moral" concerns, either. You can't do that because when the door was unsealed, all you'd find would be one very big, fat EU official with a taste for human blood. And then he'd drain you dry and go on a 2-day rampage ending with the Swiss Army having to vaporize him (thus justifying the existence of the Swiss Army at last.)
...Wait, wasn't this on MST3K once?
If not, it should have been.
It makes sense in it's own way. Making the claim the manufacturers make about Bottle Water can be construed to be suggesting that the product is superior to tap water when it comes to handling hydration.
Yeah. Even if it's obviously true (in which case you don't need to advertise it) saying that insinuates that other beverages don't. That's be like if Pepsi's new slogan was "With 100% less cancer than other leading sodas!"
It makes sense in it's own way. Making the claim the manufacturers make about Bottle Water can be construed to be suggesting that the product is superior to tap water when it comes to handling hydration.Yeah. Even if it's obviously true (in which case you don't need to advertise it) saying that insinuates that other beverages don't. That's be like if Pepsi's new slogan was "With 100% less cancer than other leading sodas!"
Yep, that's the point.
And as a rule of thumb, European authorities are quite unwelcoming with foods claiming to have effects on health (such as "this yogurt will make you lose weight", etc.), to the great sorrow of marketing guys everywhere.
You should also know that (at least in France), for historical reasons, norms of potability are MORE severe for tap water than for bottled water. Some of the latter wouldn't be allowed, coming from a tap. In short, at the start of the twentieth century, some very mineralized water were seen and sold more or less as health enhancing products. At the time, being radioactive was even a plus! Thus, any claim from water companies that their product is better in any way than tap water is seen in a very unfavorable light, and properly hammered down.
You should see that as a match between, in the left corner, big water companies, in the right, the consumer rights european bureaucracy. Ding! And of course, papers ridiculing the UE stance are part of the fight.