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Link: https://paizo.com/pathfinder/getstarted
Ask anyone who has played this game "Where I should I start?" And the answer you will almost always get is to play the Beginner Box. But it's not mentioned on the Getting Started page?
I can understand wanting to promote the Player Core book, but there is no ad copy talking about what makes the Beginner Box special and why someone would want it. It's perplexing to me that it's not there.