Cross-Marketing Paizo Products


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It would be helpful to me if Paizo did a better job of cross-marketing Paizo products in the webstore.

For example, it is only in the past couple years that the product blurbs for quests, scenarios, and adventures have started including links to the maps used in that story.

When I was trying to pick up all the PF2 Kingmaker products, there was no product listing that provided a link to the pawns, the companion guide, the item cards, the management screen, etc.

The same holds true for setting books and rule books. There is, for example, a box of spell cards (Secrets Of Magic Spell Cards) that is no where mentioned on the product page for the hardcover (Secrets Of Magic Rulebook)

The newly-announced Rage of Elements Spell Cards are invisible if you only visit the rulebook page

It seems like a simple way to promote related products, but obviously is not the norm. I don't know what purpose such modesty serves, but it seems like time to re-evaluate that rule.

[I'm especially hoping that map pages get cross-linked to the products they are used in.]

Director of Marketing

1 person marked this as a favorite.

Agreed. Thanks for the feedback.


Relevant Post

steelhead wrote:
No, I mean a list of all the maps matched to the scenarios, so you know that one particular map is used for both scenario A and scenario B. See the list in the link I made above. Then click on the "PFS Scenarios by Map" sheet and you will understand what I mean.

IT would be really useful if you could look at a map page and see all the products where that map is used.

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